Do you need VKontakte?

COLTA.RU continues the “response” heading: dear people, people answer a question that has been discussed rapidly recently. This week, the Internet was excited about the news of Pavel Durov's possible departure from the post of general director of the VKontakte social network. As reported, most of the team leaves Dorov from the social network, which can affect the future fate of the popular site. Subsequently, Pavel Durov denied the news about his care, but the question “is there life without“ VKontakte ”and what will it be sorry if it doesn’t become?” Remained.

Yuri Saprykin

The editor-in-chief of "Afisha-air"

The most important thing for me in VK is musical publics, a brilliant invention, which allows you to receive music in daily mode, which is guaranteed to be interesting to you and, as a rule, unfamiliar. For me, “VK” is primarily a tool not so much listening as to recognize music, one might say, in a semi -automatic mode; If the music is demolished from there, it will be unpleasant to part with this habit, I don’t see her adequate replacement, and if you have to pay some reasonable money for this service-well, I'm ready. Even in the VK, a convenient service of personal messages, I know a little there, well, well - there is an opportunity to communicate pointily (and, again, exchange music) with several dear people. I have not found other such indispensable things there.

Nikolai V. Kononov

Hopes & Fears editor

It is necessary to ever (soon) write the second part of the Durov code. Many more fascinating will happen to the main character.

Oleg Kashin

journalist

Need, of course. I do not know a more extensive and more affordable collection of old classic films that have passed into a public treasure, both domestic and foreign. In my VKontakte, I collect my own collection of Noir films, which I would hardly just be able to just physically watch somewhere. The same goes for musical works. In addition, pages with millions of subscribers are fascinated - they are interesting to read as a full -fledged radical media, and I will perceive the loss of the same MDK just as if my favorite newspaper suddenly closed.

Vasily Gatov

Journalist, owner of ID "625"

The answer is simple and fast - sometimes, most often for communication with students and some of the VKontakte management, for me personally more accessible there, and not in the FB.

Alexander Kondukov

editor -in -chief of the Russian Rolling S Tone

Personally, I do not need it, because I have Deezer and I still download music and even from time to time I buy discs (not only vinyl as a gift). In addition, I do not watch a movie on a computer. But our magazine has a large group there, whose interests have to be taken into account. So since I mainly act on the Internet in the interests of the magazine, I need an account of VKontakte. Facebook, by the way, is no less disgusting.

Philip Mironov

Afisha-Goroda chief editor

I am not conducting the VKontakte account, although I started when I was the PR director of the Solyanka to engage in our group there. Subsequently, it turned out that in order to promote the bars and institutions that I was engaged in (“Art Academy”, bar “Klava”, Bar and the Oldich store), “VK” I do not need. Of course, I watched films there and stole music. Although about six months ago, about 50% of films and sounds, I began to honestly buy, but the VK still has a lot of things that are not in legal stores. In addition, all sorts of tents-tents are sitting at VK, who sell various clothes cheaper than in official stores. Well, in general, somehow monitor life more young, other ideologically and consumer, I prefer at vk.com .

Vitaly Leibin

editor -in -chief of Russian reporter magazine

There are pages of my children in this network, there, that is, thanks to our beautiful readers, a large community of the “Russian reporter” appeared, you can find almost any music there.

Polina Gonchar

PR director Trends Brands

At the moment, the main part of the audience Trendsbrands.ru is used by F Acebook , but we are also trying to develop our VKontakte page. The number of Trends Brands subscribers on both resources is quite large, but the feedback from them is different. FECBook users are much more actively included in the discussions of posts, while “ VKontakte” people actively put “likes” under beautiful pictures. Apparently, you need to choose different languages ​​of communication for these sites. FECBook users are most often residents of Moscow and St. Petersburg, and all of Russia communicates VKontakte. If we take into account that we deliver orders throughout the country, the potential of the second social network is much higher for us: it is very interesting for us to experiment on this site. Therefore, we can say with confidence that VKontakte is needed!

Vasya Bykov

Royal Chees editor

Of course, you need it. Firstly, we have a group there, and this gives a certain traffic to the site. And refusing him is stupid. Secondly, the network gives a very interesting cut in terms of looking at the public. There is its own, completely amazing, life. This is not shown on TV, they do not tell on the radio, and even more so they do not write about this in the official press. This is such a nuclear mixture of obscurantism and jazz. By scrolling through the tape, you can see what a huge part of the country lives, see all their sorrows and aspirations (in the “VK” millions of people climb daily and lead a peppy lifestyle there). This is our country. To refuse her, to kick and curse, to pretend that we are not like that, not about us, is not necessary at all.

Sergey Loban

director

Closing "VK" - it will be terrible. It is like Islamists in Syria who banned music, absolutely equivalent news. For me, this is the main source of musical content, completely new, very correct from the point of view of the evolution of media, quite convenient. This is my audio, all I love. If VKontakte ceases to exist, millions will die of hunger. After all, everyone has long stopped making stocks on hard drives.
And the boys and girls of the Generation “VKontakte” - they will simply instantly wound up like flowers, because it is all that they have. They are unable and not obliged to communicate in the real world, watch TV and so on there. Thank God, no one will ever close VKontakte and will not even dare to change anything in it, because it costs tens of billions of dollars and this is a national treasure, our pride. This is how to close Gazprom for some reason, there are no such nonsense.

Boris Barabanov

Musical observer of the ID "Kommersant"

I listen to music there and watch movies and TV shows. It’s not that he was needed, but in principle, such a service greatly facilitates life.

Katerina Chechulina

PR director Planeta.ru

The question seems to me not entirely correct. Firstly, “VKontakte” does not close, and secondly, “VK” are dear primarily to people-they need it to communicate, to have a familiar online environment for self-presentation. Musicians, for example, are for communication with fans and the spread of their content. The “planet” has all the functionality of social networks, and profiles, and blogs, and communities.

Andrey Cherkasov

The chief editor of the Yeti communication agency

Need. Mostly for work: on the one hand, I constantly go there to monitor activity in the groups that we lead, the Yeti agency; On the other hand, I have been signed for many groups that I would never have subscribed to myself (from the MDK and the Institute of noble girls to Style and Decor and the Women's Journal of the Spilest), but the tape collected from them allows you to determine the “average VKontakte temperature”, which I need. There are personal joys - groups that are only “VKontakte”: Fern and Moss , “Europe before the rain”, “Guide to marble erotica” and some others. And the last, why does VKontakte need at all, which somehow justifies this social network before eternity is the page of the writer Alexander Ilyanen.

Alexander Tikhonov

Head of the Department of Public Relations and Media of the Moscow Museum of Contemporary Art

Without VKontakte, we are nowhere. It is here that we communicate with our young visitors - a progressive youth, beginning artists. In addition, there are a number of very good communities in VK: from art lovers to real Save The Date , thanks to which you can see the rich picture of Moscow cultural events. For us, VKontakte is also communication with the regions, with those who follow the art production, and those who simply love and are ready to study the new. We love when users comment on photos, ask their questions and actively answer ours. This method of communication helps us to be better. This year, the mommy is 15 years old, and just through VKontakte we will announce several competitions whose finalists will fall for a very interesting event, which we cannot yet say.

Prepared by Yulia Ryzhenko, Tamara Velikodneva