Translated material
"Rain" - the murder of the channel live
The power engineers have such a term - “fan shutdown”. Here, approximately, this is happening now with a television channel, which, of course, looks like a white sheep against the backdrop of our fetid television swamp. On Monday, the Satellite Network "Tricolor-TV" announced that in the near future she had stopped the broadcasting of the Rain television channel. Why? And so decided the board of directors, who does not bother to explain with the audience. The other day, to the question of what will happen in the event that Tricolor joins the boycott of the remaining large networks, Natalya Sindeeva, CEO of Rain, answered the following: “From the point of view of business, for us it will actually be death.”
The public atmosphere of any country forms primarily a media space. It is in today's Russia, if we talk about the main manufacturers of information, let’s say, for a mass user - federal television channels, it is already more or less homogeneous. This cemetery uniformity "rain", of course, violated. But this television channel is not federal. The coverage of his broadcasting on the scale of Russia is such that it was unlikely that he could pose a serious threat to the propaganda of a healthy lifestyle and the correct course of thought in one individual country. So why is the rain so violently today? Where does this universal, instant and almost hysterical reaction come from? It seems to me that the only adequate answer to this question is: because the signal came from the very top.
I can well believe that Vladimir Putin really was really furious when he was slipped by the corresponding video. For reasons, it is so obvious that they are already boring to describe them: we didn’t understand you yesterday, who is mister Putin. By the way, they say, that the president’s famous poll is acquainted with the important leader of the largest media holding, whose reputation quite allows us to make such an assumption - “rain” is not the first television channel, to whose destruction this gentleman, with shame, fired from all posts during the reign of the younger partner, put his hand. However, for the rain itself, this is unlikely to have any meaning.
And what could have saved "rain" today? Only a fierce reaction of consumers of products of this television channel. Moreover, a reaction that would manifest itself not only on social networks. Is the audience of the TV channel capable of strict risky actions for the sake of manufacturers of such an important content for it? Here, I admit, I have great doubts ...
By the way, I think that the final and irrevocable stripping of the domestic media space awaits us in the very near future with the direct participation of all the same actors and performers. Here we will spend the Olympics ...