Apple and Microsoft removed touching advertising, reminding the world of their role in the development of technology, but on the superbul they showed only one video

Apple decided to celebrate the thirty -year anniversary of the first Makintosh computer, having removed the company's contribution to the development of technology, reports The Huffington Post .

The publication notes that, contrary to expectations, this advertisement was not shown during the SundaySuper Bowl , unlike the famous thirty years ago .

One and a half dozen teams went around the world to capture how Apple products helps people of different professions. Among them were Italian archaeologists, Puerto-Rikan journalist and French schoolchildren. As cameras used iPhone 5s. The shooting took place in 10 countries on 5 continents, and the whole process took a total of 36 hours.

A little later, the company published a video that reveals the details of work on the commercial.

It is curious that Microsoft removed a very similar video that was shown during the Super Bowl. It also tells how modern technologies help humanity develop, but the main emphasis is made in people with disabilities. The bossed voice belongs to the former player of the US National Football League Steve Glison, who has lost the opportunity to talk and move, but can communicate with the world with the help of the latest technologies.