The first Russian Datsun will reach customers by summer

The first car of the Datsun budget brand will appear in the salons of Russian dealers of the brand by the summer of this year. The model worth up to 400 thousand rubles, which will be produced at AvtoVAZ, will be presented in April of this year. The deadlines were confirmed by DATSUN Director in Russia by Jerome, ITAR-TASS reports.

Technical details of the novelty and the initial volume of release are not yet disclosed. The design is designed in Japan. The quality of the manufactured cars will be under the strict control of Nissan employees, whose budget brand is Datsun. The price of the car will be less than 400 thousand rubles.

The representative of Datsun emphasizes that Mark does not intend to compete with the Lada brand. "We have another brand positioning, another dealer network and other ambitions," this said.

According to this, the first serial cars will enter dealerships before this summer. Initially, 25 dealers will be engaged in the implementation of Datsun in Russia, then the network will be expanded. “Several cars of the pilot batch have already been produced, and we are now testing them. Our goal is to put the first serial cars to customers this summer,” the manager noted. According to the magazine "At the wheel" , in June, the brand is going to hold a test drive model for the press.

This also said that until the end of 2014, serial production will be mastered and the second model under the Datsun brand, and in the future the lineup will be surely expanded. By 2016, Datsun cars can be about 100 thousand cars. The possibility of supplying Russian Datsun for export is considered, but there are no specific agreements yet.

"Our goal is the volume of sales in the amount of about a third of all Nissan cars sold by Nissan in Russia. If Nissan sales in Russia amount to about 300 thousand by 2016, then the Datsun brand will have 100 thousand. AvtoVAZ has enough capacities to satisfy all our production requests," said this.

In 2012, the Japanese auto giant Nissan Motor Co. He decided to revive the Datsun brand specifically for Russia and other foreign countries, where there is a clear demand for cheap cars.