How the "nympho" was warmed up

- Did you not allow Lars von Trier to make a five -hour film? Do we owe it to you short versions of both parts?

- The story that the producer put the director in the closet closed the door and cut the film on the living, is greatly exaggerated by the press. The film was immediately conceived in two versions, long and short. About two parts - another question. Two -part is still annoying many, but the script, sorry, immediately had a two -part structure.

At the beginning of the filming, Lars said that he wanted to shoot sex scenes in detail and in detail. And he wants the film to be four -hour. And then he began to mount, and it became clear that it came out longer. Well, here we are all together and decided to make two versions. Soft and hard. The short version is the same film by Lars von Trier as the long one. If we had not done it, the film would not have been released in many countries at all. And Lars understands this very well.

- In Denmark and Turkey, short versions of the first and second parts were shown together. In other countries - for example, in Russia - the first part is first released on the screens, and then the second.

- This is the decision of the distributors. We offered everyone both. The distributors decided that not everyone had time to sit in the cinema for four hours. So, very busy people live in Russia (laughs) .

- Are you going to show the second part without bills at the Cannes festival?

- And we ourselves still do not know this. It makes no sense to show a long second part while the short is still rolling. Everything will depend on the rental. And the Cannes festival too.

“But in Cannes they are waiting for a“ nympho ”. If Lars does not give it to the Cannes festival, this will be regarded as revenge for Person Non Grata.

- Nonsense. Lars has many years of friendship with Cannes. Forgive. Although if he goes there, then to say, even at press conferences, will never be.

- Do you already have distributors who want to ride a long version?

- Hope. Denmark - for sure. France is almost one hundred percent. I'm not sure about others. About Russia including. With the speeches of your deputies, I doubt that the long version will dare to release.

- Are you satisfied with the advertising campaign?

-Not just satisfied-this is what I am really proud of.

-What do you think is the most successful in her?

- Certainly, A poster with brackets and an orgasmist. I was terribly unhappy with myself when we promoted Melancholy, we could be much more aggressive with the Lars von Trier brand. Therefore, with the "nymphomaniac" I immediately decided to act differently. Lars said: "I shoot a porn movie, and it will be very, very long." I thought: "Excellent, there is something to work with."

-How did the brackets and O-Poster come up with?

- We chatted with a friend, Philip Lipski, with whom together they promoted Danish comedies and made very aggressive marketing campaigns. They stood on the beach in Cannes, and I asked him to do this so that the world would startle. Philip said: “You have such a cool brand, you can do anything. Remove the orgasm of each character. "

I replied: “A brilliant idea that is not destined to be realized. I will not approach the mind of Turman, Charlotte Hensbur and Willia Defoe and ask to portray an orgasm? " But in the end I decided. The posters were made directly on the set: the actors left the frame, getting out of ten hours, and I approached them: "And now I need you for two more hours to portray an orgasm." I think when they saw the whole session entirely, no one had a doubt that it was worth it.

The idea of ​​brackets belongs to Lars - he came up with a logo. And we already seized brackets and put them on the poster. Very simple - how it works!

- Lars thinks about the promotion at the time of the creation of the film? Maybe suddenly say in the process of writing the script: it will be a great phrase for the promotional roller? Slogan?

- Never in life. When he makes a movie, he really does not give a damn about the promotion. Thinks only about the film. At the same time, he is a brilliant PR man. When he is suddenly visited by ideas-this is a holiday for promotional department. But the main thing is not to meddle with questions about promotion when he takes off. You will not hear anything good.

-What is the share of his participation in the promotional campaign?

- Well, I made the logo from which we seized brackets. And invented the slogan " Forget ABOUT Love " . Sometimes he suddenly turns on and begins to comment on my work. And sometimes vice versa: do it yourself, I don’t want to know anything. As it was with the trailer, which he did not even look.

- And what happened to you in Florida when the video was shown before the film "Cold Heart" to children?

- We still do not know how it happened. Someone arranged this provocation, but this someone is not us. It was decided not to conduct investigations, we simply did not have time for this.

-You, as a producer, complicated the task of the movie Sex Mij or, conversely, simplified?

- Of course, simplified. Sex is the best -selling thing in the world.

- Why did you hire Einstein Promotions help you?

- This is not the first time I have been working with them, they help to promote Danish films. On the "nymphomancer" they only made posters, did not participate in anything else.

- One of the posters in brackets depict Lars von Trier, what kind of mockery is this?

- Great idea, right? I now call it Lars von Clitor. He is angry, but what can you do.

Chronicle of the prelude. The main stages of the marketing campaign "Nymphomaniac"

August 27, 2012

Zentropa posts the first poster of Nymphomaniacs on the network and reports the main details of the project. Filming start the next day and last 11 weeks. Cast Charlotte Hensbur, Stellan Skarsgard, Shayya Labaf, Konni Nielsen, Jamie Bell and no one is the well -known model of Steisi Martin. About the mind of Turman, Willem Defoe and Christian Slateer, not a word, but in the press release they are already hinting at numerous sexual scenes, promising to use understudies from the porn industry and some mysterious special effects.

The letter “o” on the poster is replaced by provocative brackets explaining who is actually the main character. This is what advertisers call Big IDEA , is a key concept around which the entire marketing campaign will subsequently be lined up.

October 12, 2012

Zentropa declares the names of the rest of the actors, strengthening the American part of the ensemble.

6 February 2013

Lars von Trier and his team complete the shooting and in honor of this upload the first frame from the film - the battered Joe (Charlotte Hensbur) lying on the street. The frame is retouched so that the real street seems to be the same conditional “dogmatic” decoration as the Dogville set.

February 9, 2013

For those who did not impress the hidden meanings of the previous frame, Zentropa laid out something harder: Joe's photo in the arms of two black lovers. At the same time, it is reported that von Trier shot 100 hours of material - which means that Kinomanov will be waiting for a long and exciting hunt for directorial versions and cut scenes.

10 February 2013

A puzzle called “Sloping“ Nymphomanc ”is complicated: Louise West, Producer of Nymphomaniac and Melancholy, reports Screen Daily , that the film will be divided into two parts and each will be released in different versions - depending on which countries the laws on censorship.

April 19, 2013

The same Screen Daily at the annual press conference of the Cannes festival, asks it to the director Thierry Fremo direct question: Lars von Trier is still a person non grata in Cannes or Nymphomaniac will still be in a review? Fremo joked that it was not for her to be Persona Non Grat in one season, and the film was simply not sent to the competition - he is not ready yet. The liberal terror, thus, did not take place, but the media had a reason to regain a well -known scandal.

May 2, 2013

Zentropa launches an official website and a new teaser-chamber. Only the famous minimalist brackets remained on it, hinting that in the new film, Trier would explain everything that you need to know about sex, and therefore about life. The site beats the image even more badly: to get further than the main page, you need to twist the mouse wheel until you bury these same brackets literally with your nose.

16 May 2013

Zentropa announces that in Denmark the film will be released on December 25. If we take into account that the slogan “forget about love” in general denies God, the news of the premiere to the main Christian holiday brings the audience of Trier in delight. At the same time, a poster with 13 actors and a director appears, on which they are all clearly caught by the prelude to the orgy. The poster is deliberately glossy: the trier is not shy about mocking those who support his advertising campaign the most. The number of gathered (13+1) can be explained as a secret evening in the production of Trier. Another important detail: Trier in the photo is sealed with tape - before the release of the film, the director promises not to utter a word.

June 27, 2013

A campaign called “Appetizers” begins: the bottom line is that once a month a frame, a mini-trailer and a description of one of the eight chapters of the film will appear in the new edition. The first trustee of Trier is Guardian . In the video, young Joe (Steisi Martin) argues with a friend to a bag of chocolate dragees, who will seduce more men during a train trip. There is nothing obscene in the trailer, but the heroine and her partner (Sophie Kennedy Clark) can already boldly claim the title of the most vicious nymphs in the history of the cinema.

July 26, 2013

The second video in which the young Joe is in the same elevator with Jerome (Shaya Labafo).

30 August 2013

The third video in which the mind Thurman plays a woman behind the facet of a nervous breakdown.

September 27, 2013

A new teaser comes out, black and white, with a sunken voice of Stellan Skarsgard, reading Edgar Allan Poe. Plot: Joe looks at his dying father and is excited.

October 10, 2013

Zentropa performs the most striking number of its marketing program: on 14 individual posters - faces of naked actors depicting their heroes during orgasm. The slide show becomes viral. In December, Danish parodies him, and in the next February - Polish and Hungarian film critics. All the same Guardian arranges a global survey on the topic whose orgasm is more convincing: having gained 28%, Charlotte Hensbur wins. The next two months to the actors - and they are all stars - in any interview they have to answer piquant questions, and there are even too many “nymphomaniacs” around.

November 1, 2013

On YouTube appears an excerpt from the chapter " Little Organ School ” , in which Joe recalls his three not similar temperaments of lovers to Bach's music. The clip is deleted, but not seriously: it can still be freely seen on the main video hosting of the Internet.

November 22, 2013

A full -fledged trailer comes out in which Rammstein sounds, and the heroes are not shy. The most innocent moment of the video is a joke in the spirit of the “fighting club” of Fincher: a frame with a vagina for 1/24 seconds flashes in a stage where the heroine blinks innocently.

November 29, 2013

At the Vimeo hosting, more favorable to erotica, a video appears to the chapter “ The Western And The Eastern Church ” , in which the heroes of the Hensbur and Bella exchange Christmas sadomas-gifts. Joe immediately undresses to test them.

December 5, 2013

In Florida, an international trailer, which demonstrates all kinds of sexual acts with all the ensuing consequences, mistakenly show children who came to the Disney Club of Disney cartoon.

December 13, 2013

The advertising campaign accelerates: the seventh video comes out only half a month after the sixth. In it, Joe concentrated the devil of sex from his apartment - it removes erotic paintings, wraps with tape the phallic details of life, and in the end she paints a mirror, because the woman is the devil. Sounds the "Requiem" of Mozart.

December 25, 2013

Trier congratulates everyone on Merry Christmas: the eighth and final trailer comes out, in which the penis appears and which for some reason can still be found on YouTube , at the same time the film rental (two parts with an intermission, the total duration-four and a half hours) starts in Denmark, Spain, the Czech Republic and the Netherlands.

January 24, 2014

Filip Lipski and Maria Biilmann (the so -called Einstein Couple ) at a profile event in Dublin reveal the background of a shocking advertising campaign. It turns out that before Trier did everything independently, but after the famous incident in Cannes in 2011, he decided to vow silence, and to entrust the advance to professionals. The main task of marketing communications was to attract the attention of a new audience, because the loyal audience of Trier advertising is useless. But in the end, cooperation with Einsteins was limited to the creation of a poster.

February 9, 2014

Trier appears at the Berlin Film Festival in a T -shirt with the inscription "Persona non Grata, Official Selection" framed by Cannes "palm branches". It is here that the international premiere of the unfortunate “nympho” will take place-more precisely, the 145-minute directorial version of its first part.