Netflix has released a parody video mocking the Amazon Prime Air service, which will deliver goods using drones. reports this Engadget .
Especially for the annual meeting of the still operating DVD division, Netflix employees prepared a video in which quadcopters deliver discs to customers. For comic effect, drones drop packages directly on the recipients' heads, fly into the toilet after them, or even set off explosions.
Engadget notes that the video could be either a simple joke or a test of the soil for the further development of this division of the company. It is possible that Netflix simply released a “virus” under the guise of a leak.
In the first two years of its activity (from 1997 to 1999), the now largest online cinema in the world, Netflix, was exclusively engaged in home delivery of DVDs. Buyers received their orders in red envelopes, which later became iconic.
Recently, Netflix and Amazon have become direct competitors in the video on demand market. They almost simultaneously began producing their own original television series like House of Cards and Alpha House, as well as competing for exclusive partnerships with major television networks and film studios.
Amazon Prime Air was introduced on December 2, 2013. A day later, it became the reason for numerous jokes on social networks, and a week later, it was criticized by the head of eBay.
\ \Amazon's example has encouraged other companies to experiment with delivery: for example, on February 20, Volvo introduced a mechanism for delivering packages directly to the customer's car.
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