"Rain" will live

The Director General of Rain, Natalya Sindeeva, said that the channel would not be closed and told about the new business strategy: Rain will reduce its own production and make a bet on Internet advertising, crowdfunding and Smart TV.

In early March, the Director General of Rain announced that the channel, the broadcast of which, after a scandal with a survey of blockade Leningrad, was stopped by all the largest operators, could be closed in a month.

“The Rain TV channel and the channel’s website will work,” Natalya Sindeeva said today, March 18, in an interviewwith Sostav.ru .

“We are changing business strategy. She said. - We strongly reviewed our expenses, turned to employees with a proposal to reduce salaries, rebuild the broadcasting net, reduce the volume of our own production, which is 95% of the broadcast, so that this is not very noticeable of the audience. ”

The Director General of the Rain also said that the channel plans to conduct campaigns in the fundraising for broadcasting and is actively developing on new broadcasting platforms. According to Sindeeva, now on the Smart TV platform for rain is more than 800 thousand spectators with a total audience on all platforms of about 7 million spectators.

In addition, Sindeeva noted that since the beginning of February, Rain concluded more than 40 contracts with regional operators and, despite the loss of 80% of technical coverage due to the cessation of broadcasting with large cable operators, "real television views will fall more than twice."