"Channel One" incurs losses

For the first time in many years, Channel One became a loss -making television company - a net loss amounted to more than 1 billion rubles.

This is evidenced by the report of the company, the data of which is given by Vedomosti .

Channel One received a subsidy from the federal budget for the distribution of a signal in small cities in the amount of 3.7 billion rubles, as well as 100 million rubles from the Ministry of Culture for the production of socially significant series.

The revenue of Channel One last year increased only 1.6% and amounted to 29.6 billion rubles, while the cost of the channel increased by 7.3%, reaching 34.3 billion rubles.

According to the source on the First Channel, expenses grew mainly due to the launch of the HD channel, the Sochi Olympiad and the increase in the cost of content. The channel launched broadcasting in the HD format at the end of 2012, and last year a lot of funds were spent on creating the Channel One version with a high-clay-clay image to the beginning of games in Sochi.

Advertising brings almost all the revenue to the channel. Last year, the revenue from advertising on the First Channel increased by 1.01% (in 2012 - by 0.7%), and in general, the television and 2013 and 2013 market for 9% annually grew.