Apple's new advertising video was personally voiced by Tim Cook

The head of Apple Corporation Tim Kuk read the sunsid text for the company's commercial, dedicated to World Earth World, which is celebrated on April 22, the CNET portal reports.

The publication notes that the founder of the corporation Steve Jobs did not voiced Apple advertising videos, trusting this work to professional actors. Journalists believe that Cook's decision to voice the clip independently indicates that he completely shares the voiced ideas and wants them to be associated not only with the company, but also with the figure of its leader.

The video called Better ("better") tells what attention Apple pays the development of "green" technologies and preserving the environment. The company seeks not only to improve its products, but also to improve technologies in order to reduce influence on nature, also prompting its customers and competitors.

Earth Day is a name used in relation to various events, which are held in the spring and designed to encourage people to be more attentive to a fragile and vulnerable environment. The holiday was informally celebrated since 1970, and in 2009 the UN General Assembly proclaimed the International Mother Earth Day, decided to celebrate it on April 22.