How to disarm the troll?

Sooner or later, everyone who sits on the Internet is faced with trolling addressed to him. A person begins to be angry, nervous, cursing, and this only more strongly appeals the troll. About why people are trolls, whether trolling can really harm and how to get out of the situation with honor, Slon learned from Irina Cherkasova, a teacher of the faculty of media communications of the Higher School of Economics and the moderator of the largest in the “ Living Journal ” of the “My One Day” community. Irina conducts trainings and seminars on the topic of trolling.

- It seems to be clear with the boles: a person was hazel for you, you banned him. How to recognize the troll? What are they?

- Trolls are of two levels. The first is the troll dull and boring, such people in reality represent little by themselves, these heroes of the virtual world in life cannot tie two words. They, as a rule, have problems with communication, there are no friends, there are no communication, and therefore their goal is to achieve at least some feedback, even negative, on social networks. There are 90%of such trolls. The second type is 10% - the “highest category” trolls. These people are not so primitive, they can have everything normal in life, but the desire to hurt a person is somehow present anyway. The reason must be sought in impenetrated psychological problems, possibly child injuries.

If we talk about trolling methods, then the easiest is to act from the nasty. At the forum of vegetarians, to call for meat, in the community of young mothers to write that children are evil - and the troll awaits a short -term but guaranteed success.

- In fact, they are only trolls with the aim of asserting themselves?

- Yes, of course. A person who has a real life (family, mortgage, grandmother in the hospital), there is no time to constantly sit on the network. Most often, those who have nothing to do and have nothing to present in real life suffer from this. In the virtual we are all heroes, we can create absolutely any biography for ourselves.

At the same time, you can troll (and assert yourself) endlessly. In one place they banned - went to another. If you behave so inappropriately in reality, they will immediately give it in the face, and your path is only to the emergency room. On the Internet, the troll can jump from a tree to a tree, from a branch to a branch of an Internet forum and have fun as much as you like.

If we talk about the second type of trolls, we have characters in life who live and hunt, at least Vladimir Volfovich. He sometimes launches ideas popular in marginal circles to test on a broader audience. And then he can step aside, fold the pens and watch the driving. But this, as I said, is a troll of the highest category, well done! He knows when and what to say, where to move, how to beat any situation, can change his position every day, while correctly justifying it.

- Can trolls bring real harm? Or just spoil the mood?

- If a person is naive and open to the world, he can survive a collision with the troll. Self -esteem will fall, especially if it is already low, there will be distrust of people, fear of virtual. The victim of the trolling may begin to seem that all idiots on the Internet and it is better not to meddle in this garbage dump at all. Even problems with self -identification are possible, some trolls are able to unsubscribe, trample the ideals. In the most severe cases, if the troll is strongly protruded, a psychotherapist may even need.

- Can the troll harm the reputation - personality or business?

- From the latest interesting examples: about six months ago, the famous IT-River-River Alena Vladimir had problems when accounts started on her behalf, and they rose from them to various famous people. She had to focus on the fact that it was not her, that it was someone else got an account and behaves inadequately. At the same time, her page just recently passed verification, and now on Facebook you can see where the real Alena Vladimir, and where the clones are.

With clones, in general, everyone is very often encountered. However, some make clones work for themselves. For example, Bozena Rynsk, when Twitter was given on behalf of her luggage lost by the “Aeroflot”, PR in every possible way and said that this is a person with a sense of humor - this is a healthy reaction to trolling. But in this twitter there was nothing dangerous or insulting, but it happens that people are substituted, as Tkachev had: he decided to hold an online press conference on Twitter, and users touched him to the hashtag #Questioned so that at least hang it.

- And now we came up to the question of a reaction to trolling. How best to behave?

- In the case of Tkachev, it was possible to fight as follows. Everyone trolls, but the specifics do not give, so it was worth saying: if there is evidence that I am a thief , take documents and go to the prosecutor’s office with them, if you make a purely , be ready that there are laws that protect honor and dignity.

In general, public people should communicate more with bloggers and activists. If someone is nahamil, you can say: come to visit, we will talk to my workplace. True, I think that no one will come.

In a situation with clones, if you are a famous character, you can only verify, as Alena Vladimir did. All popular personalities have clones: in the VKontakte network, thousands of Dmitriev Medvedevs and only one real.

- That is, you need to react, but adequately and without hysteria?

- Yes, the main thing is without tantrums and insults.

Each of us has buttons, when you immediately break down, you can hurt anyone: children, parents, relationships - there is always a sore topic where, after a couple of replicas, you want to take an ax and chop off your head.

But to tell the troll that he is a boor, a bastard and an idiot is the stupid thing you can do. The troll just expects that you will break, you will yell and wave your hands - He only needs it. When you are calm, you answer him specifically, and if he continues to carry the blizzard, leave, the troll does not reach his main goal - he does not bred you to an emotional reaction.

- Isn't it easier to just ignore the troll?

- It is necessary to share: if a person has come, dissatisfied with you personally or your services, goods, then you need to find out what happened and try to rectify the situation. If you see that the conversation is in a circle, a person is rude and hysterical-do not answer anything, at some point he will get tired of getting you out and when he sees that there is no reaction, he will go to another place.

If you try to somehow argue and make excuses, continue to communicate, the troll will never get off you.

If you see that on the other side of the network is inadequate, immediately leave: turn off the computer, go to the park walk, ride a bicycle.

It’s even less harmful to watch the TV than arguing with such a troll.

- Some believe that the troll can be convinced or reassure him, agreeing with his position.

- No, it is impossible to convince the troll. And if you agree with him, he will see that there is no reaction, and simply change the topic. This is a fairy tale about a white bull.

-Is it possible to somehow protect yourself from trolls? Any methods of prevention?

- Trolls will always come: there are a lot of them in real and virtual life.

If you are the owner of the forum, site or something like that, enlighten people. Tell them about trolling that you do not need to panic, the troll is not always a fool, he behaves like that for the sake of a fan. Hind clear rules, if necessary, poke a troll in them and, if you have moderator powers, bath. Well, and yourself, of course, should not react to trolling.

We now have such a time-in the Society of Irritate, people are cursing in families, and even in virtuality ... The best you can do is to hold on to the sides of common sense.