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100+ manuals, articles and advice on promoting on the Internet and social media
We present a selection of useful resources for promotion-content marketing, promotion on social networks, web analytics, tools for a marketer and much more.
The Minterest website has published a selection of useful articles, manuals, tips and tools for promoting on the Internet and social networks. We added materials in Russian-we present you a selection that will be useful to both beginner Internet marketers and those who want to be more effective on the Internet.
Internet marketing
If you are just starting to engage in Internet marketing and are looking for management, then these resources, covering almost all aspects of Internet marketing, will help you.
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Content marketing
Content marketing is the art of creating high-quality content that will attract visitors to your site.
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Search marketing
Search marketing is the process of increasing the site’s visitor to its target audience from search engines. It includes search optimization (Search Engine Optimization - SEO) and Search Engine Marketing - SEM). The first is to optimize the site to obtain more traffic from search engines, and the second in the purchase of target traffic.
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Social media marketing (SMM)
Social media is currently so important that a joke is becoming more and more relevant that if your organization is not in social media, it does not exist. Therefore, it is very important to have a marketing strategy for working in social media. In this section you will find guidelines and tools that will help you be the most effective in social media.
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If you are already well oriented in social media, then you should be familiar with Twitter, Facebook, Google+, Pinterest, LinkedIn and Vkontakte - one of the most popular social networks. In the following sections you will find articles on work in these social networks.
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Google+
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- 13 Ways to Gain Engagement, Optimize Posts & Create Community | Buffer
- How to Increase Your Google+ Engagagement [Infographic] | Quick Sprout
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Vkontakte
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- 15 steps to launch the SMM campaign in VKontakte (infographics) | Damir Khalilov
Email marketing
Email marketing is alive and, despite the fact that it may not seem as effective as social media, in the long run it can be the best tool for attracting an audience to your site.
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Web analytics
Web analytics is an analysis of visits to your site that helps to answer such questions as “where my visitors come from?”, “What are they doing on my site?”, “Why do they leave?” etc. Here you will find useful resources in web analytics.
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Optimization of conversion
Conversion optimization is the process of optimizing your site to increase conversion (the relationship of site visitors who have performed any target actions on it, for example, donations, to the total number of visitors to the site).
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Tools for Internet marketing
A selection of the best tools for Internet marketers (most of them are free) that will help you carry out marketing campaigns most effective.
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A selection in Russian:
- 29 free services for each Internet marketer | Zuckerberg will call
- Life hack in SMM and blogging: 32 magic tools for marketers | Texterra