Cristiano Ronaldo starred in an advertisement for a Russian bank

Portuguese footballer Cristiano Ronaldo starred in the opening bank’s commercials, which will be shown on television as part of the broadcasts of the World Cup in Brazil. This is written by "Vedomosti" .

Vasily Utkin voiced the videos. Advertising with Ronaldo will be shown on the first channel and “Russia 1” several times per game. The amount of the transaction is not disclosed. According to the Vedomosti source, the football player will receive several million dollars for his participation in the “discovery” advertising.

For Ronaldo, this advertising contract was the first experience in cooperation with the Russian company. The Portuguese expressed the hope that advertising with his participation would attract more audience attention to the 2018 world championship, which Russia should accept.

The Otkritie financial corporation previously conducted noticeable advertising campaigns, for example, for a joint charity program with the Vera Hospice Fund, she acquired from Yuri Norstein and Franco Yarbus laws for the use of images from the cartoon “Hedgehog in the fog”.

Cristiano Ronaldo is one of the two most expensive football players in the history of football. His transfer from Manchester United in 2009 cost Madrid Real Madrid of 94 million euros (80 million pounds). For a similar amount, the Madrid club acquired in 2013 Gareth Baile - the total amount of the Welsh transfer, taking into account the bonuses, exceeded 100 million euros.