The greenhouse will hold a seminar in St. Petersburg “How to promote a project to speak about you” - a greenhouse of social technologies

We invite NPO employees to participate, who have their own project that needs to be promoted.

The seminar will consist of four blocks:

"Who am I?"

How to describe the project so that not only the donor understands it, but his mother and dog.

"Who needs me?"

• How to determine the target audience of the project?
• Why is it impossible to effectively tell everyone the same thing?
• How to evaluate the effectiveness of PR, and why do this?

"Where to talk about yourself?"

• What promotion channels exist? Social networks, mailing in letters, media work, work at events and much more.
• Which channels to choose specifically for your project?

"How to tell that no one will fall asleep?"

Why do we hate to write and why are bad texts because of this? How to start enjoying the process itself and stop being afraid of a white sheet?

According to the results of the seminar you:

• describe your project for the site / group in social networks / booklet;
• Decide on the target audience;
• develop a plan for promoting the project;
• Write the news about the project that will be interesting not only to write, but also to read.

Presenter of the seminar:

Julia Krylova, PR manager of the Central Department Store, author of articles and regional coordinator of the project “Greenhouse of Social Technologies” .

They invited to participate in the seminar:

Alexandra Kalachev , the ideological inspirer and PRAR of such projects as “You are a man”, “Leni Festival”, “Remote course on social entrepreneurship”.

Ekaterina Kondratyeva , specialist in social networks and leading intensity “SMM without cats”.

Participation in the seminar is free, according to preliminary registration. The number of places is limited.

The seminar will be held on June 30 from 11.00 to 18.30 in the conference hall of the Center for RNO at: 87 Ligovsky pr., Office 300 (3rd floor).

Please note that the Ligovsky Prospekt metro station is closed! Use other nearest metro stations!

The seminar takes place within the framework of the projects “ Improving the efficiency, quality and transparency of the work with NGOs through systemic support for the forces of resource centers” and “ greenhouse of social technologies ”

Registration .