Russian online retail: $ 33 billion in 2016

The study of Enter and Google: E-Commerce turnover in Russia is greater than in Brazil, zotovars are growing the fastest, Ozon in the seventh place in the TOP-25 Russian Internet merchants, and other facts

The Enter Strategic Research Center and Google presented a joint study of the Russian online trade market. Here are the nine of the most important conclusions and interesting facts.

68.7 million Internet users

The total number of Internet users in Russia increased by 7% in 2013, to 68.7 million people. An interesting regional layout is interesting. According to Google, after the Central Federal District in second place in the number of Internet users-the Volga Federal District, then follow the South, North Caucasus and Siberian districts. Only 11% of the total number of Internet users in Russia account for the north-west.

180 billion rubles-last year's revenue of online stores

The TOP-30 players of the Russian online retail accounts account for about a third of the E-Commerce market volume in Russia. Their total revenue in 2013 amounted to about 180 billion rubles. The Russian market as a result was quite decentralized-in the USA and Europe, a third of the revenue falls on 10-15 leading companies.

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