Disco for a million

Talking about the fact that Alfa-Bank is preparing the festival of the future, began in the spring. At first, it was only known that it would not be held in Moscow or even in St. Petersburg, but somewhere in a clean field. It was not completely clear what would happen: some said that such as the second “invasion”, others - that only electronic musicians. In early summer, it turned out that there would be something average, and most importantly - outrageously expensive. The budget is ten million dollars, abandoned by the airfield in the village of Bolshaya Kozino, the new-fangled system of contactless PayPass payments throughout the festival, the DJ from the Forbes Skrillex list, Avichi , Zemfira, Paul Oknfold, VIPs with free vodka and gift tourist tents for all those wishing to spend the night directly on the runway.

“We were the first to understand that in Russia there is no busy niche of large quality festivals,” explained Viktor Shkipin, marketing director of Alfa-Bank. “I immediately suggested that Alfa-Bank shareholders make a festival, and they agreed.” Alfa-Bank, according to Shkipin, always did things, banks as if unusual. For example, Paul McCartney's concert on Red Square, or a concert of Tina Turner, or Elton John. “And then,” added Victor, “we brought U2 and realized that serious music was over there.” And now, of course, there will be a disco.

From Nizhny Novgorod to Bolshoi Kozin (and back), all three days could be absolutely free to get by minibuses. Not on the tents of the future, but on ordinary "grooves" with a characteristic smell of diesel fuel. Nizhny Novgorod, quickly sniffing that the fare on these buses was free, joyfully took advantage of the unexpected freebie (in everyday life a two -hour triple trip costs 20 rubles). It is possible that this is why the drivers of the “PAZs” of the change of paradigm did not feel and as they listened to the Radio “Chanson”, and continued to listen to him. The people traveling to the festival even had fun - and on Saturday evening, the whole minibus, heading for the feast of the future and electronic music, sang in chorus “The road to lunch spoon, by the night of roads of the toilet,” singer Trofim. The English tourists, who were somehow clinging to the same flight and, not without reason, believed that no one understands English within a radius of several kilometers, openly discussed the hypnotic talent of one of the festival headlines- Skrillex 'a. The girl said something like "his music makes his way into the very brain." “Yeah,” the young man assented, “especially if the brain is greased ecstasy.” All the way the British drove in their hands half -empty cans with beer - they seemed to have no other fun means with them.

Skrillex played on Saturday at eight in the evening, that is, by the standards of the rave, in broad daylight. This was explained by the fact that the 26-year-old DJ firmly held in the first ten Forbes on the same evening on July 12 performed at the Exit festival in the Serbian Novi Sada. He flew to Russia on his own jet aircraft, in Bolshaya Kozino he was delivered by a helicopter. “To be honest, until the last minute it was very sorry to pay him as much as Avichi,” Viktor Shkipin said about this. “But the guy really worked inhumanly and got almost a million dollars per set.” It must be explained here that the weekend in mid -July is the most expensive for the whole summer. “If you take DJs in November on Wednesday, it will cost a ruble,” explained the entire accounting of Buking Shkipin. - If you take it in November at the weekend, it will cost two rubles. And if you take Ultra Miami parties in Croatia at the same time, Electrodance in France, Exit in Serbia and we, the unknown festival sponsored by the bank, is increasing four times. ” But the money was not in vain - according to Shkipin, Skrillex told the organizers with direct text that the Bolsosino scene of Alfa Future People likes more than the Tomorrowland electronic festival scene, taken by the AFP organizers for the sample. “And this is especially nice,” the marketing director quickly calculated, “because the Belgians have one scene costs 10 million euros.”

Speech by Skrillex 'A - as it usually happens with him, it killed everyone on the spot. And those who heard his aggressive electronics live for the first time (although he performed in Arena Moscow a year and a half ago), and those who saw him more than once (and knows that he almost always has the same set of tracks). Sonny Moore jumped onto the table (the DJ remote control was at an altitude of several tens of meters from the dance floor), pierced the microphone with a clean tenor and dancing for an hour and a half that glasses and headphones were falling from it. And all this without looking at the fact that the entire top management of Alfa-Bank and Zeppelin Production seemed behind him and in real time posted photographs of the artist’s back on Facebook. And the comments on these posts conveyed the mood better than any photo: “Clarity!”, “Here you have a sausage!”, “Yes, he just tore the crowd!”

Another trump card - The Uchpochmack , which now no longer denies its connection with Zemfira, as befits a headliner, has reached the stage at midnight. Shortly before that, a weak spot was opened in the organization of the festival. The bridge, thrown over the groove and leading to a clearing with Live & Bass -scenes, was built without calculating that a hundred people could be on it at the same time. A small crush arose, but promptly arrived guards professionally raised the situation. As a result, everyone who wanted to see Zemfira in the company of the vocalist of Brainstorm Renars Kaupers, who performed the party of David Brown from Brazzaville in the song “Mistress” , and her two brothers - Artem and Arthur. After only about fifteen minutes, The Uchpochmack stepped up, and Zemfira stuck a hairpin in Skrillex 'a, saying that the electrician is good, and live music is cooler. The organizers hastily assured that in fact Zemfira wildly liked everything: “She just has such a position - electronics are not music,” but they agreed that this is a kind of symbiosis and new postmodernism.

It seems that this is the best explanation of what happened near the village of Bolshoi Kozino a few days ago. Postmodernism, symbiosis - and point. According to Alfa-Bank, the future, according to electronic music, multiplied by spectacular sports- football in zorbach or a master class on the street-vokout (popularly-tricks on the horizontal bar), which in real life can be used as a credit card with the Paypass system (however, they were given out only VIP guests, but how many of them were). “Thirty thousand people are, to put it mildly, success,” Skipin summed up in a hoarse voice. - Not a single festival in the first year collected so many people. And most importantly, you know what I liked: in half a day in the morning - not a single sickness or pissing person. ” And he promised that in a year - if the shareholders consider that the millions spent this year did not fly into the pipe, - will strengthen the technological component of Alfa Future PEOPLE , “so that the geeks from all over the country get to look at different new products,” and bring to the festival of the future ... AC / DC group.