Products of propaganda

How Russian television promotes milk with tomatoes

1. The most tomatoes

Russia will not die without imported vegetables and fruits. Dagestan will feed her. It ranks first in the Russian Federation to grow vegetables. It produces twice as many fruits than necessary. Previously, the road to the shelves Dagestan cucumbers, tomatoes and grapes blocked imports. Now the republic is becoming an all -Russian donor. “Just have time to buy,” the Minister of Agriculture of Dagestan assures the audience of the Vesti program. True, there are not enough storage facilities. But they will appear. “Since 2015, the state support program will actively work,” the agronomist of the Kizlyarsky district retells the plans of the Ministry of Agriculture. Then they show a simple Dagestan farmer, for whom "agriculture is a matter of his whole life." He seems to be a little shocked. He seems to see the television camera for the first time in his field.

I am also shocked. I also first see Dagestan farmers and agronomists through the Russia channel. I did not have a presentation that there was a more agriculture to cover the needs of all of Russia in vegetables and fruits. I still knew about Dagestan from the Rossiya channel only that there was war. Plots "Vesti" from this abundant to the crop of the republic for the year:

August 7 . The deputy chief of the traffic police was killed in Makhachkala. August 5 . A police patrol was fired in Makhachkala. August 3. In Dagestan, a policeman was killed during shelling. August 1 . In Makhachkala, a center for combating extremism was shot from a grenade launcher. July 22 . The activities of an underground network for the production and sales of fake money are stopped. July 8 . In the Uctsulsky gorge of Dagestan, two militants were killed. July 7, June 26 . Liquidation of militants in Dagestan. April 28 . The liquidation of the laboratory for the manufacture of explosives in Dagestan. April 28. Liquidation of militants in Dagestan. April 16 . Anti -terrorist operation in Dagestan. April 2 . The regime of a counter -terrorism operation in the Buinak district of Dagestan. March 26 . Liquidation of militants in Dagestan. January 24 . Investigation of the case of organizing a criminal group by deputy Magomed Magomedov in Dagestan. January 21. A special operation to eliminate militants in Dagestan . January 18. Introduction of the regime of a counter -terrorism operation in the Kirovsky district of Makhachkala. January 16 . Investigation on the death of special services employees in the liquidation of militants in Dagestan. January 15, January 2, December 30 . A special operation to eliminate militants in Dagestan. December 11th . In Dagestan, one of the leaders of gangs was destroyed. December 6th. A special operation to eliminate militants in Dagestan. December 4. A special operation to detain a group of counterfeiters in Dagestan. November 27. A special operation to eliminate militants in Dagestan. November 24. Investigation of the attack in Makhachkala. November 21. Counter -terrorist operation in the Shamilsky district of Dagestan. 20, 17, 16 on November. Special operation to eliminate militants in Makhachkala. November 16. Introduction of the regime of counter -terrorism operation in Makhachkala. November 14th. Investigation of the case of an attack on a police officer in Dagestan. November 8. Investigation of the explosion in the Makhachkala store . November 5. Investigation of the case of the murder of a federal judge in Dagestan. November 5. A special operation to eliminate militants in Dagestan. October 31. Investigation of explosions in Makhachkala. October 25. Anti -terrorist operation in Khasavyurt. September 25th. Liquidation of militants in Dagestan. September 12th. The liberation of people from labor slavery in Dagestan. August 19. Counter -terrorist operation in Dagestan.

Etc. This is all that the Vesti program still showed from the Republic of Dagestan. Once, apparently, in the order of the incident, a report about the "revival of the carpet " slipped. And so - blood, murders, explosions, drugs. Even corruption on inhuman scale. And now it suddenly turns out that all this time in the republic, agriculture developed with semi -steps. So much so that Dagestan will feed Russia with vegetables and fruits right now. And if you give him more money, it will feed him even better. Because all this money, of course, will go to the development of production, and in no case in the pockets of local officials.

It can be assumed that one does not contradict. War war, tomatoes tomatoes. Only about the war we were informed, but not about tomatoes. Not market goods were not before, before sanctions, these tomatoes. Who was interested in the life of a simple Dagestan farmer? Who could imagine that this farmer would suddenly come to something?

Only now, when it is necessary to demonstrate to the West, how good and cheerfully it lives in Russia without its products, the militants will retreat aside. Peaceful Dagestan workers will come to the fore. The image of the republic will be thoroughly adjusted. And if it had not been pure conjuncture, I would even be happy for it in this sense.

2.

"In Russia, 3200 milk processing enterprises are successfully operating in Russia. The Russian dairy market of dairy products is one of the most dynamically developing. The competition is constantly growing on it. And with it the requirements for products that have long ceased to concede Western analogues in quality."

The host of the Vesti program reports about this today. The meaning of the plot: Russia refused the import of Western dairy products. And right. And why are they to her. She has her own. There are many of them. They are tasty and high quality.

This is today. And yesterday this same (that's funny - the same!) The host in the same program "Vesti" pronounced the text of the following content:

"The fifth of the dairy products manufactured in Russia - fakes. The National Union of milk producers came to this conclusion. If you got this fifth, then vegetable fats will come to the body instead of animals." And further: "Painful products ... Microorganisms ... Escherichia wand ..." And all this is about Russian dairy products.

Until now, before these anti -San, with milk in Russia, it was like militants in Dagestan. Absolutely everything that at least somehow concerned dairy products is in the Vesti program exclusively with a minus sign. For each paragraph of today's bright report about milk, there were two or three exclusively negative plots.

"News" today: Director of the farm near Moscow: "We do not give animals chemicals, growth stimulants, all natural feed, but the main thing is the content of the herd: Russian farms are not inferior to European."

Vesti yesterday (May 2014): more than 150 cows are in the hungry captivity. However, according to local residents, the director of the SEC "Dorogobuzhsky" of the Smolensk region has not been done to that. In the twilight of the barn, only hungry moo is heard. The feeders are empty, livestock breeders are not visible. In the open -air farm, brand new agricultural machinery rot. Younger cattle were launched under the knife. At the same time, the agricultural enterprise regularly received subsidies. Financial support from the regional budget exceeded 20 million rubles.

"Vesti" yesterday (March 2014): mass death of animals on the collective farm "Testaments of Ilyich" of the Moscow Region. The disease from which animals died is dangerous for humans. Skors of calves are eaten by cutting lichen. Someone has an ungulative rot. Why an infection? The director all falls on negligent workers. He does not see the danger in the stripping lichen. All animals made a preventive vaccine. However, a farm worker is afraid that the disease is transmitted to people. She has large pink spots in her arms and neck. Nadezhda Andreeva (synchron): "I'm already afraid to say to my daughter that I have such a lichen."

"News" today's: production volumes here have increased three times, milk yields increase, positive dynamics in the industry has been observed for the past few years.

Vesti yesterday (May 2014) : Experts talk about the systemic crisis in the dairy sphere. We steadily lose the livestock, steadily losing the volume of milk ... The number of cows in Chuvash villages is steadily decreasing ... In Transbaikalia, due to the lack of raw materials, plants reduce the volume of production of dairy products ... In Chita, they risk being left without milk ...

"Vesti" yesterday (October 2013): the situation in the dairy industry is not easy. In the country - a deficiency of natural milk that has been growing recently. Prices are growing, farmers, and the number of cattle falls.

Vesti yesterday (October 2013) : Kolomenskaya farm, 1000 cows. Here they barely make ends meet. Dear feed, high taxes and fuel prices pull the farm back.

"Vesti" today: this enterprise near Moscow produces 15 tons of milk per day. Careful tests are carried out. GOSTs are respected.

Samples of the products where the examination, according to Vesti, found "unexpected components."

"News" yesterday (October 2013): What do we buy under the guise of milk? If you conduct an examination, you can find unexpected components: either palm oil, or even an impressive dose of the antibiotic. The capital is not poured at all milk rivers. It seems that the most natural milk remains paired, from under the cow. But there are no quality guarantees here. Laboratory antibiotics are found in milk from farms, and in milk of industrial manufacturers (in the frame-packaging that were checked, all of them are Russian production.-ER) so milk from under the sore cow gets on our tables.

"Vesti" yesterday (July 2014). In kindergartens, schools and hospitals of Nizhny Novgorod, a milk falsifier was imported. Plants with vegetable fat were supplied by some Nizhny Novgorod manufacturers. A number of enterprises produced falsifiers systematically, while changing the name of the enterprise. Almost 9% of samples did not meet the requirements of the technical Regulations: In production, plant fat was used. According to some indicators, the region exceeded the average Russian numbers: unsatisfactory results showed a quarter of all cheese samples, 23 percent of butter, 13 percent of cheese.

“Vesti” yesterday (June 2014): the scandalously known Omsk Trading House “cheeses”, whose employees received “dairy baths” and posted footage on the Internet, simply changed the name and address. Now this company is called "Hope". Video bathing in the bath for the preparation of cheeses appeared on the network in April. The investigation had questions to control bodies that recognized 50 tons of its products fit, the largest batch - 20 tons - got into Moscow stores.

Vesti yesterday (March 2014): underground products filled the shelves of Russian stores. Hundreds of dairy plants are underground. Sanitary norms are not observed in them. In the Lipetsk region, the cheese for the cheese was stirred with a drill ( showed) , the containers for dishes were washed with dirty water, a flies around. But how they made a sausage in the Saratov region (in the frame - an obviously drunk worker with a shovel collects a liquid minced meat from the floor and folds this farm in the vat, saying: “Eat our sausage!”).

The correspondent gives the floor to a specialist who says that all these products can be deadly. And then he asks himself a question: "But why is all this so easily on our shelves?" And he himself answers: because this shadow business is closely connected with criminal structures. Because the profit from these underground factories is approaching profit from drug trafficking. The share of illegal product in the dairy industry is 12 percent. The correspondent says that in two weeks in three regions of Russia mass poisoning occurred. He also says that control is absent at quite legal dairy enterprises. "Rospotrebnadzor checks the plants every three years. It is forbidden to do this more often."

And what should we think? That all this was not true? What to "news" slandered Russian products from a month a month? But why should they slander? No sense - neither practical nor ideological. Then where did these slogans come from today: Russian - the best! The most delicious! The highest quality! What did they grow out of? What could change so quickly in a couple of days? Why would the dirty minced meat from the floor turn into the best sausage in the whole world, like a pumpkin in a carriage? Where will their high -quality products suddenly come from in Russia if they have not yet been? The same Vesti said that, for example, in Transbaikalia, only 4 percent of the milk is produced in the region. The rest does not pull by standards. Such a Russian paradox: the norms are everything tougher, there are more and more falsifications. But the destruction of the milk underground is now even less. If these plants flourished during an excess of dairy products, then who will close them in conditions of deficit? It is just as incomprehensible why the problem of the arbitrariness of retail chains will suddenly solve now? After all, farmers have the main complaint? The purchase price is 15 rubles, the trading price - 50. The rest is in the pocket with networkers. And then the Antimonopoly Committee was sleeping, and today will wake up?

No, the quality will not improve, the volumes will not grow, the underground and speculators will be alive and good. But one thing will change. Previously, the public was told only about bending enterprises, now they will only talk about advanced ones. Previously, she was warned of poison from a domestic manufacturer, now hardly.

In peacetime, Russian television has been behaving according to the same model for many years. Everything is good and fine with him only with one person in the country - with Vladimir Putin. Everything is good and fine with him only with those enterprises that he visits. If there is nothing like this, Russian enterprises have one chance to get into the news - this is an explosion, a fire, a strike, fraud, bacteria, etc. that from a commercial point of view it is clear: such things in the information market are sold better than "flashing ore in the fields and combines floating like steamers." In this sense, Russian TV has long been not Soviet. In addition, on federal TV they have long realized that all this Chernukha does not undermine any state foundations, that for some reason the Russian people associate their well-being with the prosperous stories about Vladimir Putin, and not with dysfunctional ones-about the rest of Russian life. Therefore, you can break into accidents, disasters, ATO modes, as in Dagestan, and on meat and milk rubbish, as throughout Russia.

By the way, I think that today's success of this mass processing of consciousness on the topic of Ukrainian conflict is connected exactly with the fact that the audience, in general, is used to trusting their television. If it still has not embellished Russian reality, if it cut the truth about us about us, why would he start inventing about Ukrainians?

The audience did not catch that nuance that in the conditions of war, the principles of informing are radically changing. Television also enters the military service. It can no longer choose independently: what to show and what to show, what is profitable, what is not profitable, what is interesting and what is not. It shows what is needed for the front and for victory. Do you need Dagestan tomatoes to win today? OK. We cut off the militants - show the tomatoes. Today, to win, you need to say that the West will only lose from Russian grocery sanctions, and Russia will only win? Great. We will not let not a single doubting expert to the audience. A product propaganda campaign is built on exactly the same principles according to which anti -Ukrainian was built. The second opinion is from now on. You will not hear on the federal channel that prices for all products can jump. And even more so since they have already jumped. But this is still half -worn. You will no longer know that your life is actually in danger. They will not warn you more about this. I think that all these programs of the “control purchase” and sanitary and epidemiological news-tanks will go under the knife. Or they completely switch to the study of imported samples. The war has its own truth.