Big change on "Rain"

Yesterday, the Rain TV channel ended the experimental project “Big Change” . Within a month, thirty participating participants learned to make news, attended master classes and listened to lectures by the masters of journalism, which the audience of Rain could also enjoy on the air. They - spectators - voted for the four of the best participants, whom the channel eventually takes to work. COLTA. RU publishes the impressions of the student Anton Borovikov, who did not become the winner.

Why did you come up with this project? “Rain” was created in the wake of the “new sincerity”, which reached the media, - the direction that is associated with Dmitry Vodennikov in poetry. This is the concept of live reaction, organicism, “new acmeism”, the desire not to forget the main thing for the tinsel of words and speak for real. For the media of the Web 2.0 era, this means openness and direct dialogue with the reader. The “Russian reporter”, created three years before the “rain”, in 2007, conducts this dialogue in its outbound format-when he makes a “summer school” with educational workshops in different areas, from physics to cinema. And on the "rain" they decided in their own way.

The second reason is the need to update ether. After the “public discussion” around the survey on the channel’s website, the main cable operators were thrown out of their packages. Advertisers left because of this, the channel works by subscription; Now its price is 480 rubles per month. The new advertising law says that paid channels will not be able to put advertising at all, and the channel needs to look for new content. For example, on August 25, the program “Big Change” programs only during the day took 6 hours on the air of Rain. With a “big change”, if the matter goes, not only reformatting the channel can begin, but also the career of people in love with “rain” - who do not have to pay a lot. For example, I do not need - I was already happy to work there.

Maria Makeeva, Pavel Lobkov and Renat Davletgildeev pulled out pieces of paper with our names from the proprietary watering can with the rain logo.

To get to the project, it was necessary to shoot a short video with the news and write a little about yourself - or send a resume. Harutyun Tamamyan, a member of the Renata Davletgildeev team, made a musical review. Natalya Arsenyeva combined the story about herself with the news. Someone, like me, just mounted a small video.

On the first day, we were divided into three teams - Maria Makeeva, Pavel Lobkov and Renat Davletgildeev pulled out pieces of paper from the proprietary watering can with the rain logo. In turn, each team was preparing half an hour. The Renata team was more often criticized - they experimented with the genre, for example, in their first issue they did without the presenters. Two other teams adhered to more conservative standards. Immediately after the news and the next morning, we discussed mistakes on the air. On Skype, Anna Nikolaevna Petrova, a teacher of speech technology, spoke with us.

The lectures were moderately useful-there were, in my opinion, there were a lot of general places such as “what is news”, but not everyone seemed like that. At the lecture, Vladimir Pozner crawled occupied the invited people, and Vladimir Vladimirovich himself retold his branded stories. People chuckled, but listened as for the first time. To my question about the most delicious Dominican cigar, he answered with advice not to smoke at all. Sincerity and briskness in his voice, he is very similar to my colleague in the group Zhenya Kuklev.

The editor -in -chief of Novaya Gazeta Dmitry Muratov at the very beginning of the lecture hung a portrait of the journalist of Russia today that disappeared in Ukraine. After advertising, he asked us to think about how he could help him. Maxim Shevchenko did something similar when he began the conversation with a minute of silence in memory of the dead journalists. Ilya Krasilchik, the former editor -in -chief of Afisha, came in the sandals on the barefoot leg. The Dutch journalist Olaf Kuns called the main thing in the work “Dvizhuha” - permanent business trips, running around. It was very unusual and new - to push the moral background to the side. Valery Panyushkin said that all articles and videos should be tried to build on love.

Four project participants changed the image. My hair is a stylist Ashot greatly trimmed, now you have to do styling every morning. He himself chose us - according to him, so that the hairstyle corresponds to the image that we create with our behavior and questions to lecturers. A pink suitcase with cosmetics was taken out on a haircut on the air, the makeup artist reproached me for watching the film “We are from Jazz”, and sang a song from there: “I won’t remove it, but I won’t take it off, and I will not take my suitcase!” When I was trimmed, the rain journalist Yegor Maksimov did not allow me to leave the dressing room to the air. Makeup artist Denis Luppov, like Ashot, who was making us before the news, on the channel a very important figure - it depends on him whether acne or pigment spots will be visible in your frame.

For air, we were selected by jackets - there were 20 or 30 of them (my colleague called them “grave”). Once Pavel Lobkov five minutes before the air could not find his shoes - it seems that Christian chose them for an eight -hour issue.

To my question about the most delicious Dominican cigar, he answered with advice not to smoke at all.

After the first week, several people stopped walking from the teams of Maria Makeeva and Pavel Lobkov. The Renata Davletgildeev team went in full force. When everyone scattered after the news, and I went to the bar with Cyril Belovan, they all went somewhere to celebrate. Several girls from the Lobkov team cried. Makeeva and Davletgildeev’s trainees complained that mentors were “not engaged in the team”.

Most of the participants were stronger than me as an individual. In life, they had much more difficult. Stas Krivchikov washed horses in childhood, and on the project he was sparkling all the time. Maxim Kochanov - two meters in growth, restrained and serious - is engaged in business from fourteen, recently sold the company for a lot of money. A millionaire, and walks along the streets, sat with me on Kropotkinskaya in the subway, "just like everyone else, like everyone else." Lesha Korostelev grew up in military fields, then he sold leather jackets for six months. Zhenya Kuklev, a graduate of the Volgograd Philhack, on the way to the editor, fainted due to low pressure. Guzal knows Tatar, Uzbek, English, German and Japanese. Vlad Pushkarev is very closed, more interesting in life than on TV. Lilya Yapparova, beautiful and strong, with metal in her voice, cried under the song “My rock and roll”-due to the fact that the era was gone. Ruslan violin is already 25, works in Yekaterinburg, took courses at the school of Vladimir Pozner, came to Moscow again, immediately flew out of the vote - but continued to walk, support the guys.

In three weeks, “rain” sucked me very much. I went out of there, of course, not “at a time when the street is not ZGI” - but the most earlier at 11 pm. Until 9 pm he was completely busy, without time for food (he only managed to get out to smoke). From home to metro, from the metro to the editorial office. He kept a diary to figure out what was happening. He compiled comparative growth tables of ratings, until three to five in the morning he watched the broadcasts to understand what should be changed in the frame. Smusingly voted for himself. At night at night. The first one and a half weeks I did not read a line.

All this time I tried to find myself somehow. At first I was ordinary. Then he took an example from Vlad Pushkarev. His style is always to break the speaker and leave the last word along. Once the team sits on leather sofas, everyone is discussing the issue. The mentor quotes: "The Chushka-Russia flashed poets, their own children-who said this, by the way?" I answer: "Block." Vlad: "Poet Alexander Blok." I block: "Poet Alexander Alexandrovich Blok."

I did the same on the air - and I became too much. He began to slow down. It’s not learned to shut up on advertising (anyway) did not learn on the air). I realized that it is important to speak not at all for the public, but with a specific person. Moreover, to forget this person immediately after the conversation - after farewell, do not turn around, save.

On the last day, I realized that I was still early on television. That Vlad Pushkarev is a wonderful guy. On Monday, Maria Makeeva had a birthday - they played the record "Vypoplyasov." There is no evil and disappointment, by negligence, I did not have time to fantasize the victorious rays of glory. He began, but it all ended earlier. For the project participants, I only have “love”. The ability to be transferred for another week was canceled. At home ate a watermelon.

What now? Friends on Facebook increased. The Russian-Niderland cardiologist Dennis Gold calls me “Antosha”, “corn of my soul” and analyzes my shortcomings. Ekaterina Yakovleva, a sales consultant from Lipetsk, writes me sad messages in support. The woman at the playground found out - she laughed.