Hollywood puts anti -records

Hollywood cinema is experiencing a record decline in spectator interest: in the summer of 2014, the new American film distribution was attracted by 15% less spectators than a year ago. In general, the summer box office have been the worst for many years.

Despite the fact that some premieres - “Macho and Botan - 2” ( 22 Jump Street ) and “Monkeys: Dawn of the Planet of the Apes ) - met expectations, for the first time in 13 years, not a single summer film has earned $ 300 million in the American rental.

The main reason experts consider the low quality of new films, Variety reports. Representatives of film studios and sales companies associate the fall in the box office with the fact that films are increasingly watching video services and social networks.

“I don’t think that no one wants to go to cinemas,” comments the analyst Matthew Harrigan from Wunderlich Securities . “Just when a bad film gets on the Internet, a lot of people will quickly learn about its quality.”

In addition, according to experts, one should not underestimate the female part of the audience: it was interest on her part that contributed to the cash success of “Macho and Botan - 2” and “planets of the monkeys” and made the Hits “ Maleficent ” and “to guilty of the stars ”.