The Volvo company released an advertising video “Volvo Trucks - The Casino”, in which, using a truck, they played a rookie parking attendant working on a red carpet with expensive cars. Within a day, the video collected more than 150 thousand views on YouTube.
In the story, a young guy named Ambrogio Adani gets a job as a valet (valet) at the Italian Casino Sanremo. Having received a casino uniform, he begins to park luxury cars, and all his actions are filmed on hidden cameras.
The video takes an unexpected turn when a giant Volvo FH truck stops in front of the casino (the credits say that it has a real sports car under the hood), and a man in an expensive suit with his companion gets out and gives the keys to Ambrogio. Out of surprise, the young man does not know what to do with the truck, but takes the keys, smiling politely.
It is unknown whether the jack parked the truck, but Volvo officials say it appears to be a hoax.
We wanted to see the reaction of a car valet who was asked to park a huge truck. What will he do? Will he make an attempt to park it? Henry Alex Rubin, director
" were shot According to the company, the "Volvo Trucks - The Casino" video is a continuation of the truck advertising campaign, for which the videos " The Epic Split ", " The Hamster " and " The Hook "("Hook"). The new video was intended to promote the new I-Shift Dual Clutch gear shift technology, but it is impossible to understand this from the content of the advertisement.
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