The totem bear

In one of the district centers of the Saratov region, an incident happened: a man and a woman who were not in official relations fell together from the balcony. At the same time, they were, as if to say softer, not quite dressed. Since the floor was the third, the victims escaped with easy injuries compatible with life.

Well, it happens, it happens. We do not happen to us. Even in the conditions of a lack of provincial news, the incident’s message would hardly leave the district center and certainly would not cross the boundaries of the region. However, it turned out in a different way: almost all the leading Russian news agencies were replicated about the semi-eerotic fall, and then it was trampled in social networks for a long time. What is the reason for the sudden surge of interest in this event?

The clue is simple: the woman turned out to be a functionary of the district branch of "United Russia". True, not the first person, but not the last screw. So to speak, the middle party. And although a couple of hours after the event, the heroine, as usual, wrote a statement about leaving the leading post of her own free will, the phrase "United Russia" from the headlines did not disappear.

The unthinkable scale of the hack lead the current elitarians somewhere beyond the limits of Homo sapiens, turn into Hollywood monsters-either into giant transformers, swallowing without chewing entire hydrocarbons along with oil mansions, or in alien alien who have stolen over the laid out of the golden eggs of Faber

At first glance, it seems that the heightened attention of the Russian public to an emergency of district scale simply fits into the framework of Soviet traditions. We remember how the Gaidaevsky dunce from the film "Caucasian captive" said with a pleased look: "By the way, in the next district the groom stole a party member!" Even a well -intentioned layman has always been warmed by the idea that the nomenclature, from large to the smallest, can also be restored at the exit from the Belarusore Palace called the moral code of the builder of communism.

However, this is only part of a possible explanation of today's phenomenon and by no means the main one. By what, and even the sins of the nomenclature will not surprise us now. Thanks to the completely eradicated freedom of speech in Rus', it is known for certain that not white, fluffy idealists prevail among members of the “internal party”, but tenacious pragmatists-gedonists with entire cottage villages, bought, God knows for which shishi. “The rich are not like you and me,” this thought of Francis Scott Fitzgerald in relation to service people of modern Russia acquires a new meaning: psychological dissimilarity mutates, acquires external forms.

Sometimes it seems that the unthinkable scale of the hack lead the current elitarians somewhere beyond the limits of Homo sapiens, turn into Hollywood monsters-either into giant transformers, swallowing without chewing entire hydrocarbons along with oilwoman, or in alien strangers that are spent over the departing pushing of golden macked macage Faberge eggs.

Against the backdrop of the Yakunin Shuberavili and the uncountable Sechinsky billions, the childish debauchery of the regional functionary in the block five -story building looks almost touching. The case in the district center of the Saratov region, with all its anecdotality, returns the party in power at least some human outlines: look, look, they, it turns out, people like people-well, perhaps the balcony question has spoiled them a little ...

From this story, one can also extract a lesson that is not heir to "United Russia". If a couple of years ago, it was not to take a break from the mention of her in the media and it seemed that the totem party bear was duging out of each reproduct, an iron or toaster, now the ruling party was pushed to the information rear. It is understandable: so the fanfare-drum features and the Churovskaya victorious zytry zifir were sore, that any "bear" PR causes only irritation and anger. And suddenly - imagine! - Curiosity was added to these two feelings, let it and mocking. Why not use the moment for the sake of PR?

The crop of folk love of "United Russia" certainly cannot be harvested, but you can work in the field of a household joke. It is not necessary to replicate the case with the balcony - it hurts. But one of the functionaries could, for example, publicly scolding from his mother-in-law, or call Lexus into a showcase, or drop an iPhone of the last model into the toilet. The costs are relatively small, but the citizens, reading the news header, grunts and remember that there is such a party in Russia.

Roman Arbitman - Saratov writer

Opinions expressed under the heading "Law" may not reflect the point of view of the editorial office