
This article was published in the new issue of the Slon Magazine mobile magazine - “Antibes: three evidence of the wisdom of the Russian people” .All numbers of our magazine can be downloaded for free in the AppStore
The marvelous new world of technology has long entered our homes, most city residents today have at least a few devices with Internet access. According to Google , on average, each Russian has 2.4 gadgets, the American has 2.9, and the Netherlands resident - 3.6. We add to this all kinds of audio systems, portable columns, audioplayers, and you get a huge number: 24 electronic devices per family; According to forecasts , by 2020, the number of Internet devices for each (here again we need an exclamation mark) of a person on the planet will grow to 4.3.
But, having bought the gadgets, we suddenly understand that the iPad lies somewhere under the mountain of accounts for the apartment, there is no time on the TV, and the recently released a new model of the smartphone, it seems, is not so much different from the old one, so why buy it. The true Apple fans may not understand why we do not line up for a fresh iPhone, but in fact , Bloomberg Businessweek Brad Stone, a new feature, has a new feature that means a problem for the technology industry. Seven years after the appearance of the iPhone, mobile devices from the innovation turned into routine.
“What is the end of the beginning of the mobile revolution, an inevitable transition, during which people abandon a large (and expensive) experiment on the regular introduction of new devices into their lives,” writes Businessweek.
We already know in what cases we need a computer and where the usefulness of smartphones and tablets begins and ends, so we are waiting for the fall in our gadgets (which has already begun) and the competition of manufacturers is not for the upper, but for the lower price segment, since the market will grow in it. This has already begun: mobile devices are cheaper annually, including in Russia , and even market leaders, Apple and Samsung, cannot protect themselves from the consequences .
“People no longer think that to overpay is cool, and this is a dangerous precedent,” says Anand Srinivasan, analyst Bloomberg Intelligence.
The effect of the routine-not-renovation is even more noticeable in the case of tablet computers: if four years ago this type of devices promised to “update the media market” and become a “new platform” for video games manufacturers, today this is what you are too lazy to look for to read news in bed or check mail. Analysts and consumers found that “this device turned out to be less mobile than we thought at first,” because smartphones can do the same, and the iPad, which cost $ 664 in 2010, had become more than $ 450 by 2013.
Technological companies are trying to publicly talk about reducing the market of expensive gadgets, but secretly recognize this, with all their might developing other segments: wearable computers, “smart” cars and “super -humid” houses - to add novelty and return the happy times of high prices. For mobile devices, as we know them now, this era is over.
To help your children and do everything so that their life is happy and as cloudless as possible - in our nature. Someone even says that growing and putting offspring on your feet is the only goal of human life. But here you can overdo it and ruin the very model of education for many generations in advance, if not forever. This has already happened in the United States and can happen in Russia.
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