
The writer Nikesh Shukla and the artist Nick Hearne decided to launch a chopping ram to the stratosphere in order to advertise the new book of Shukla “MEATSPACE” (“Real World”; consists of the words “Meat” - meat and “Space” - space).
A piece of meat in a London restaurant was planted on a fork attached to the video camera, then they were taken to the start site and attached to a ball filled with helium. The chop took off 25 kilometers from the surface of the earth and landed on the farm.
First we put the probe on the comet. Now we sent a broken broken into space. And the result turned out to be so beautiful that you can no longer look at your dinner in the old way (English).