Forbes opens a series of interviews with jury members of the startup competition

Mathias Eklef, founder of the Yell.ru project

Send your questions to the entrepreneur by mail to the project editor , post on Twitter and Facebook .

Education: Stockholm School of Economics, MBA degree. Speaks five languages, including Russian

Deal: founded online gaming company Betfriends.com with revenues of €4 million (2009) and sold it to large Swedish gaming company Betsson in 2010

Changes: from Sweden he moved to work in Malta, then to Moscow

Media: hosted a news program on a Swedish radio station

Art: writes pop music. Several works were in rotation on Swedish radio stations. Member of the Swedish Composers Society

Partner: Joakim Grönwall, founder of the popular Swedish photo-sharing social network Bilddagboken

Achievement: following a tip from investor friends, he began reviving the Russian version of the Yellow Pages directory and turned it into the largest online service in RuNet for exchanging user reviews, yell.ru. About 5 million people visit the site monthly

Principle: do not delete negative reviews from yell.ru

Investments: In 2014, yell.ru raised $11 million from Kinnevik and Vostok Nafta funds

School for a young billionaire: online interview with Yell.ru founder Mathias Eklef