Why does the internet fall out of love with boobs?

Journalist Evgeny Trifonov about how pop culture defeated the main passion of the Internet

Author: Evgeny Trifonov

December is the time to take stock. Soon, articles about the main trends in 2014 and the top 10 best gifts will begin to pour in from all the pages of all publications. TJ will also summarize and record the key events of the past year here.

The first and most important observation is shared by our friend, journalist Evgeniy Trifonov. While we were following the agenda and new technologies, he noticed how people around us had suddenly stopped appreciating the beauty of slender girls and women’s breasts. And something had to come to replace it.

For many years, everyone knew that anything can change on the Internet, but tits and cats will remain eternal values. Today everything has changed: a woman's breasts, complemented by a slender figure, are suddenly and confidently eclipsed by a Big Woman's Butt.

Of course, she (the butt) was an exciting object for many before, but this year, firstly, the importance of the topic has increased sharply, and, secondly, the size has increased sharply: after many years of praising the slenderest girls, everyone suddenly fell in love with the owners of large buttocks. Let's remember exactly how this happened.

The main predecessor of the boom, ahead of her time, can be considered Jennifer Lopez: 15 years ago she became famous as the owner of a big butt, standing out sharply against the backdrop of busty stars like Pamela Anderson.

In the years that followed, the Bolshoi challenge banner almost completely took over hip-hop. Here the theme was explored in a variety of songs, from Eminem's "Ass Like That" to N1NT3ND0's "Ola's Butt," and spawned star Nicki Minaj in her tracks declaring something like "the only thing you do on the Internet is Google my butt."

Finally, twerking became a trend in 2013—in particular, it was an important component of Miley Cyrus's much-discussed transformation from a sweet girl to an aggressively sexy one. But, firstly, twerk in general repeated the old idea of ​​“move your butt”, and secondly, it was talking about any butts, not just big ones.

Therefore, the trend can be counted from the beginning of January 2014, when Western publications began vying with each other to write about Jen Selter. This 21-year-old American woman became famous simply by posting pictures of herself on Instagram - many of which you can’t really see her face, but it’s very clear that her butt is much larger than usual.

When the number of subscribers reached hundreds of thousands, Jen began to receive sponsorship offers from large companies. She now has more than five million followers on her Instagram account .

Next came the videos of Shakira with Rihanna “Can’t Remember to Forget You” and Beyonce “Partition”, where a lot of attention was paid to the butts - and the first of them has already received more than 440 million views on YouTube, becoming one of the most popular videos of the year.

And Iggy Azalea, who became a major hip-hop star with the release of the single “Fancy,” readily admitted that many fell in love with her for a very specific part of her body, and talked about the difficulties of living with a big butt.

But it was Nicki Minaj who made the real explosion. First, she shook up the Internet with her incredibly straightforward cover of the Anaconda single, causing an explosion of photoshopped images . And then she released a video for this song, where the butt was given as big a role as possible in principle.

As the video racked up its mammoth 320 million views, Big Butt quickly morphed from niche hip-hop value into universal internet value.

Then debutant Meghan Trainor gave a new twist to the topic, whose super hit “All About That Bass” sang Big Butt from a body positive point of view: I don’t care that I’m not skinny, I’m still all beautiful, and my butt especially.

When Taylor Swift also released the song “Shake It Off,” the Billboard chart became quite revealing: the first two places were immediately occupied by songs, the name of each of which veiledly referred to pop music.

This has already become a clear trend, and not a coincidence of individual cases, and the best possible confirmation of this is the return of the same Jennifer Lopez who once anticipated the boom. Seeing that her curves were finally appreciated by society, she called the same Iggy Azalea and shot a video with her with the unequivocal title “Booty” - needless to say, what became the main component of its video series?

Commenting on this, Lopez stated that she was extremely happy with what was happening: they used to think that a girl with a big butt was out of shape, but now everything is great.

But this was not the peak yet: everything reached a completely new level when the cover with Kim Kardashian’s bare bottom and the inscription “Break the Internet” was released . Another photo from the same photo shoot made it clear that in 2014, an important criterion for the attractiveness of a butt is the ability to place a champagne glass on it.

And the most revealing thing, perhaps, is this: in the photo shoot there was also a photo with a bare chest - but, it seems, no one really noticed it. The Internet simply passed by the celebrity's boobs. If that doesn't mean he's truly "broken," then what is?

What's next? Of course, it’s impossible to predict (we wouldn’t love the Internet so much if it were predictable), but there is one guess. While Big Butt, long a treasure for rappers, was moving into the mainstream, rappers were debating something else: According to Gawker , they've embraced anilingus this year.

If in 2015 it becomes unavoidable, and the Bloodhound Gang's "Ballad of Chasey Lain" with its repeated "could I eat your ass" turns out to be 15 years ahead of its time, we warned you.

Evgeniy Trifonov,
Especially for TJ

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