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In Russia, vodka is cheaper and a ban on advertising of domestic wines is canceled

In the new year in Russia, an advertisement for alcoholic beverages returned to television and radio. The ban, introduced less than three years ago, was partially canceled by the State Duma in December 2014. And if the commercials with strong alcohol are still not allowed on the air, then an exception is made for the wine and beer of the production of Russia. The only significant restriction is to call on to buy Russian dry or semi -drying from 11 pm to 7 in the morning.

"The adoption of the bill will give a new impetus to the development of the viticulturogram-free-and-you-you-and-handed industry, to protect the rights of consumers and domestic manufacturers, will contribute to the fight against alcoholism," the explanatory note to the Duma amendments allowed to advertise wine and beer. The deputies decided to support the Russian economy and at the same time instead of instead of vodka to instead of vodka to drink noble low alcohol drinks. In 2012, introducing the “dry law” in advertising, the authorities also explained its actions with concern for the people. It was said that "from diseases associated with the use of alcoholic beverages, 600-700 thousand people die annually in Russia, and demanded to protect the layman from the temptation to" go for Klinsky "or try something new, insisted on birch Brunks and cedar nuts.

Now, in a crisis, priorities are changing, excise taxes on alcohol are still one of the most reliable sources of budget replenishment. But if you return the advertisement of vodka, it would be too radical step, then supporting its own, domestic, not too strong-quite in the spirit of ura-patriotic moods. Moreover, you have to somehow take care of the winemakers of Crimea , forced to work in conditions of double sanctions-against Russia as a whole and the new authorities of the peninsula in particular.

It was a wary of exhortations in the alcohol market by public organizations that promote a healthy lifestyle. Sergei Sushinsky , president of the Protection of the Nation, is afraid that the voynaya lobby will not stop at the achieved:

Again, superiority, if people will go into a binge for two weeks

- That vodochniks have, that producers of wine or beer have a lot of money to hire lobbyists and in regular mode to support this issue. Of course, they will crush, and if we continue to let go of the situation, it can reach until the 90s, when vodka was sold in tents. And this means - again super -mortality, if people will go into a binge for two weeks. Not everyone has a certain attitude and traditions, for example, to celebrate the New Year soberly. And I, and our organization, and our partners and allies need to connect to business again. In general, all Russian citizens should write letters to both the President of Russia and the State Duma, so that all these legislative measures return to the normal restrictive field.

Sergei Sushinsky draws attention to the fact that in the context of an economic crisis, to warm up interest in alcohol recklessly:

People who must protect their power go into drunkenness

-Unfortunately, a very big risk that those people who have not yet decided on their employment could not reorient in the crisis, have no proper attitude towards alcohol, and the risk of increasing alcohol consumption in conditions of instability increases. Of course, alcohol advertising in these crisis events is an additional minus. And this is really unacceptable in this situation! They often tell us that the introduction of severe alcohol measures leads to a revolution. I do not agree with this. Sober people who do not drink or use very rarely are able to cope with the crisis much better, mobilize. On the contrary, the universal immoderate use of alcohol can lead to the revolution, if only because those people who must protect their power go into drunkenness.

Another news related to the alcoholic market came a few days before the New Year: vodka in Russia will become cheaper. From February 1, the minimum price for half a liter will be 185 rubles. Now the manufacturer does not have the right to sell a bottle of vodka for less than 220 rubles. There have been no official comments on this. Sources of the Russian media claim that the decision of the "Rosalcoolreguli" was a reaction to a recent statement by Vladimir Putin , who opposed the growth of alcohol prices.

The increased use of alcohol in the days of economic and political upheavals always affects the increase in mortality. The demographer Anatoly Vishnevsky is confident that the deterioration of medical care will also affect statistics. Underfunding the budget sphere is a logical result when Russia loses superpituals from the sale of oil:

Additional risks appear, because we have an alcoholic component in mortality very large

- It seems to me that now health care will experience big problems related to the economic situation, and no matter how this is affected by the deterioration of the mortality situation. We are already very far behind this indicator from almost all developed countries. Health care is not only the treatment of sick, but this is also prevention, including the confrontation of alcoholism. In some cases, medicine nevertheless helps out a sawing man. Of course, additional risks appear, because we have an alcoholic component in mortality is very large. In depressive areas, the negative impact of alcohol abuses will increase.