REN TV rebrand is prepared

On February 16, the REN TV channel will change the logo, the design of studios and programs, and will also launch new series oriented to younger spectators than the current channel audience, whose average age is 48 years.

According to Kommersant, the general director of REN TV Irina Varlamova, in fact, we are talking about the restart of the channel, his slogan will be a “new dimension” according to Barlamova, a new REN TV logo with an orange tape, composed in the form of the letter “P”, symbolizes “Activity, Youth, and the desire for novelty”.

The campaign in outdoor advertising in large cities of Russia begins on February 1, on the air and the Internet - February 9, the updated REN TV will be aired on February 16.

At the same time, two premieres will appear on the channel in the prime time: the reality show “Moscow. Day and night ” - about young people who came to conquer the capital, and the detective series“ The Border of Time ” - about the“ Secret Special Group, which fights illegal movements in time ”. In addition, in February the premiere of the American youth fantastic series“ The Librarians ”will be held.

Restanation of the channel was prepared by the British creative agency Dunlop Goodrich and producer Gleb Aleinikov. Earlier, the founder of Dunlop Goodrich Bruce Dunlop worked with Aleinikov on the launch of the Perez television channel and rebranded the Rossiya channel.

Aleinikov called the main goal of rebranding REN TV, called the expansion of the audience. In recent years, she became older, says Varlamova: in 2006, the average age of the viewer was 38 years old, and at the end of 2013 reached 49 years. But such an age audience is difficult to monetize, she notes, so the channel seeks to rejuvenate and increase the number of female spectators.