McDonald's is not afraid of his potential "killer" - Mikhalkovi catering network

The American company McDonald's, which the filmmakers Andrei Konchalovsky and Nikita Mikhalkov, with the help of the E NAMA HOSE project , were not concerned about the possible emergence of such a competitor from the Russian market, TASS reports.

Currently, about a million people visit the McDonald's fast food chain in Russia, and there are no reasons for concern - so the company answered the agency’s question.

At the same time, from the assessments of the prospects of the ambitious, but so far unrealized project of the masters of domestic cinema in McDonald's, it was in the message.

Earlier, the American newspaper The Washington Post expressed a concern that this project of Russian brothers-recruits in the event of its implementation could "put the end of McDonald's in Russia."

The position of Western Fast-Food networks in the Russian Federation sharply worsened last year against the backdrop of tense relations and the sanctions war between Russia and the West due to events in Ukraine. The Wendy's network has already left the Russian Federation in 2014, and Carl's Jr. He plans to stop his activities in the Russian market in 2015, the newspaper recalls.

American fast food networks were sharply criticized in the Russian Federation, especially McDonald's, many restaurants of this company were temporarily closed due to sanitary violations identified there. At the same time, McDonald's intends to open new points in Russia, despite the plans of Mikhalkov and Konchalovsky, the article says.

Recall, on April 9, it became known that the register brothers in a letter to Vladimir Putin reported plans to create their own fast food network and asked the authorities to assist. As the press found out, the famous filmmakers stated their culinary idea in contacting the president back in mid -March and he supported it.

Message about the project "Eat at home!" It caused a powerful public outcry. The project was criticized by bloggers, restaurateurs and cultural workers. I did not like the idea of ​​some economists. So, former Minister of Finance Alexei Kudrin expressed the opinion that "creating a power supply network according to the Mikhalkov and Konchalovsky scheme will create more problems in Russian medium and small business than the competition" McDonalds ".

But the brothers themselves are confident in success: they calculated that 971.8 million rubles will be required to launch a pilot project to open a network of coffee and warefolds, and costs will pay off after 4.8 years. Cooking Mikhalkov and Konchalovsky proposed to create in the format of small stores combined with a cafe. Preparation, according to their idea, should take place in regional fabric factories, and the menu by 30-40% will consist of local products.

The president instructed the government to study this proposal. Having promptly examined the project, in the Cabinet of Ministers they expressed their readiness to support it in a general manner . At a meeting chaired by Deputy Prime Minister Arkady Dvorkovich, it was decided that the project financing will be held under the Small and Medium Enterprise Support program at 70: 30% of the initial cost of the project will have to find an investor, and 680.3 million rubles (70%) will allocate a bank under guaranteeing the agency of credit guarantees (AKG). The meeting sounded that Sberbank could become a lender.

Konchalovsky, representing the project at this meeting, agreed with the proposed scheme. According to RBC, the pilot project "Eat at home!" It will be implemented in the Moscow and Kaluga regions, whose representatives were present at the meeting. Within the framework of the project, two kuhni factories will be built, 41 cafes combined with a store, as well as 91 cooking, are opened.

As Denis Butsaev, Mikhalkov and Konchalovsky, deputy chairman of the Moscow Region Government, told reporters to create a “such killer of McDonald's” in the suburbs, but he did not specify the deadlines for the project. Later, the Governor of the Moscow Region Andrei Vorobyov said that he approves this project.