Tiffany & Co. became the main sponsor of Biennale Whitney

The transnational jewelry company Tiffany & Co., making a donation in the amount of $ 5 million, became the main sponsor of the next three Biennale, which the Whitney New York Museum will hold in 2017, 2019 and 2021.

In 2014, Biennale Whitney sponsors were the fashion house of BCBG Max Azria , Deutsche Bank and Sotheby's . Given the long -term nature of the partnership with Tiffany , it can be expected that in the public consciousness a jewelry company will be more closely connected with the name Biennale than previous sponsors, writes Artnet .

The next Biennale Whitney, the site of which will be the new museum building opening on May 1, was postponed until 2017, since the curators will need additional time to adapt to new working conditions.

In his statement, the head of Tiffany Frederick Kumenal says that his company and the Whitney museum are united by "the desire for novelty and commitment to creativity." “Our support for Biennale is happy to promote the mission of the museum - to provide young artists and their work with a professional exhibition site at a global level,” Kumenal said in a statement.

In a response, the director of the museum, Whitney Adam Weinberg, expressed the hope that a new fascinating page will be inscribed in the history of Biennale. "

Biennale Whitney has been held since 1932 and is devoted mainly to American art. In recent years, Biennale has been trying to combine American art with European and global. Biennale Whitney has more than once criticized that among its participants there are few women and color artists.

In 2012, the “Working Group of Arts and Labor” of the OcCupy Wall Street movement was calling to close the Whitney Biennale, because it “supports the myth that art is like a professional career and that the selection for participation in the exhibition, for which the artists themselves receive anything, will provide them with constant earnings,” and in 2014, she refused to participate in Biennale in Biennale Brooklyn group of African American artists Yams Collective .