What the bees dance: memes as an engine of public discussion

Girls from Orenburg who dance the Truck - this is primarily strange and wild; You feel something wrong even before you begin to lay out your feelings on rational regiments. Well, that is, the point is not that they are shaking a booty - there is a lot of such good on any musical television channel; But a man still walks around them in a bear costume, and the colors of their costumes awkwardly hint at bee coloring, and this is, as it were, a fantasy on the themes of Winnie the Pooh, and this also happens in the elusive recognizable decorations of the school assembly hall-a combination of shaking booty and a sweet kindergarten wine wine, in fact, creates a plot. Bart in the book “Camera Lucida”, describing the properties of the photograph, was such a term “punctum” - the instant sharp gap contained in the image, a semantic arrow that pierces the viewer through and through. This injection is a meme with a meme: even before you understood something about this video, the hand reaches for a button that allows him to shake, repost, share with friends. Three and a half million views in three days mean that the video is spreading like an ebola virus, it is reassured with the same inevitability with which they sneeze; This is a physiological reaction that does not affect consciousness.

There is nothing new and amazing in this, so any information virus is arranged. But the Russian meme, as usual, is especially merciless: some hand reaches for the “Share” button, for others (absolutely for the same reasons) to the folder with the inscription “Criminal case”, the third must be exhausted by this meme as a corpse and see a challenge and a threat in it.

From the best Russian film of recent years-the phrase "Rashka-Synyshka"; from the revolution in a neighboring state - a fan -haired chain

The winding of radio stations already discuss the dance of bees as a “moral challenge to society”, and the point is not a public discussion around the memes, but that public discussion seems to have been fully consisted of discussing memes. From the murder of the Danish giraffe to the legality of the use of the word “chick”-the discussions are raised like a fire in the steppe, no conclusions are drawn from them, there are no lessons, no new consensus is created; After them, there is nothing left but the scorched land and the feeling of something vile, which you involuntarily participated.

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