Translated material
Fastfood network "We eat at home!" It is planned to be brought to the foreign market, Mikhalkov said
Director Nikita Mikhalkov, who, together with his brother Andrei Konchalovsky, became the author of a project of a network of fast food restaurants “We eat a house!”, Said that this network, according to plans, will be able to compete with Western fast food not only in Russia, but also abroad. According to Mikhalkov, the brand, which should, according to the creators, become a competitor to MSDONLD's, may appear in the Balkans.
The director announced the plans to enter the network to the foreign market during a visit to Belgrade, where he was awarded the title of honorary citizen of the capital of Serbia, RIA Novosti reports. "I would really like this brand to be in Serbia and the Balkans too, but so far we will begin to slowly with Russia," the director said. At the same time, he jokingly noted that now, as an honorary citizen of Belgrade, "must lobby" the distribution of the network "eating at home!" on Serbia. At the same time, the director noted that first the project needs to be launched in Russia and see how it will develop.
According to him, the idea of creating a Russian network of fast food restaurants belongs to Andrei Konchalovsky, whose wife - Julia Vysotskaya - has been transferring "Eat at home!" For many years now On television, and also released the book of the same name.
According to the initiators, 971.8 million rubles will be required to launch a pilot project to open a network of coffee and warefolds, and costs will pay off after 4.8 years. Cooking Mikhalkov and Konchalovsky proposed to create in the format of small stores combined with a cafe. Preparation, according to their idea, should take place in regional fabric factories, and the menu by 30-40% will consist of local products.
Earlier in the press, which learned about the idea of the brothers, information appeared that Konchalovsky and Mikhalkov asked the state almost a billion rubles for the implementation of this private business project, taking into account its "socio-political character" . In return, the directors promised to provide social institutions with food.
The intention assigned to the authors of the project, the intention to take considerable money from the budget caused indignation of the public, after which they explained that they would not give the funds to Konchalovsky and Mikhalkov, the project would participate in the program of state support on a common basis .
The business support program, which the creators of the project can count on, suggests that the investor will have to find 30% of the initial cost, the bank will finance the bank under the guarantees of the credit guarantee agency (AKG).
Konchalovsky later said that he did not ask the state of money, but only waited for the president’s approval , which could facilitate the purchase of land in the regions and concluding contracts with suppliers.