The authorities have determined the rules for summer cafes for 2015

The Kazan mayor's office revised the rules for locating street trading facilities for 2015, taking into account last year's situation, when only about half of the proposed sites for summer cafes and less than a quarter for selling ice cream and drinks were in demand. This year, some of the plots for cafes will be rented out for three seasons at once. Entrepreneurs consider this reasonable, since they do not have time to recoup their costs in one summer. At the same time, the authorities plan to charge establishments for renting municipal land occupied by summer verandas; until now, cafes and restaurants have used it for free. Their owners hope for “reasonable prices” and that they will retain the preemptive right to rent these plots.

This year, establishments will have to pay for land to install a summer veranda
Photo: Elena Eliseeva, Kommersant

The Kazan Executive Committee published a scheme for the placement of non-stationary retail facilities in 2015. We are talking about seasonal street trade, including summer cafes, melon stands, points selling ice cream, sweets, soft drinks, as well as seedlings and dairy products. The previous scheme, which officials approved last year, has been declared invalid.

According to the plans of the city authorities, 45 seasonal cafes may appear in the summer of 2015 (last year the scheme initially provided for 33). Their area will generally not exceed 70 square meters. m. In some cases, exceptions are provided. For example, on a dam in the Kirovsky district, the cafe area can be increased to 100 square meters. m, and in the Millennium Park - up to 360 sq. m. Officials have allocated 86 places in the city (up to 12 sq. m.) for melon fields, 110 places (up to 6 sq. m.) for points of sale of ice cream, drinks and sweets, and 11 places (20-30 sq. m.) for the sale of seedlings. m), for the sale of milk and dairy products - 9 places (up to 7 sq. m).

To obtain the right to place retail facilities, entrepreneurs will have to go through auctions. As Kommersant wrote on April 11, 2014, last year the city authorities approved new rules for the placement of objects. They also apply to car shops and car cafes, carts, trays, mobile entertainment complexes and attractions. The exception was objects that are installed during public events, as well as kiosks and shopping pavilions (their placement is regulated by other documents). At the same time, for each type of facility, officials have developed standard designs that they must comply with. For example, for seasonal cafes, the design and planning solutions of objects, their external decoration (down to the materials and sizes of individual elements), as well as the color of the roof (awning), columns, floor, etc. were prescribed. In addition, the projects oblige cafe owners to decorate them pots with fresh flowers, place trash cans, toilets.

It should be noted that in 2014, the Kazan authorities failed to implement the plan to organize street trading in the summer. By mid-season, only 25 of the 200 sites expected to sell ice cream and soft drinks had been sold at auction. About half of the places for summer cafes and melon stands are also not sold out. Kommersant experts noted that entrepreneurs do not have time to recoup their costs during the season and therefore are not ready to invest in such a business.

This year the authorities partially revised the rules. According to the auction announced on April 27, the right to lease seven places for non-stationary cafes will be sold for three seasons of five months each. In particular, these are three places near the Nizhnezarechenskaya dam (Kirovsky district), near the Riviera beach, on Rabochaya Street (also near the beach), in the Millennium Park, and also at Yamasheva, 37a, where the Forrest restaurant is located. The starting price of such lots is from 390 thousand (on Yamasheva and Rabochaya streets) to 1.5 million rubles. (Millennium Park). Places for the remaining cafes, as before, will be sold only for five months (prices start from 60 thousand rubles). Auctions for plots for the sale of seedlings and planting material will be held on April 30 (price 28-55 thousand rubles), for the sale of ice cream and drinks will be held on May 7 and 13 (price 9-15 thousand rubles).

General Director of PKF "Maidan" LLC (restaurant chain "Sytyi Papa") Maria Gorshunova believes that Kazan officials "heeded the requests of business and realized their mistake." “It is impossible to recoup rent and make a profit in four months. Signing contracts for three years is the right thing to do,” she notes. She believes that in this case the business “will have an incentive to develop.”

Another innovation is the inclusion of seasonal cafes at permanent cafes and restaurants in the scheme. Previously, market participants interviewed by Kommersant told Kommersant, restaurant business owners did not pay for summer verandas that were installed on municipal lands. There are currently 17 such facilities included in the scheme. This is, for example, a plot of up to 15 square meters. m on Mardzhani, 8, where the Tatar Estate complex is located, up to 150 sq. m. m - on Pushkina, 3 (restaurant "Yakitoria"), up to 50 sq. m - Yamashev Avenue, 17 (“Old Barn”), etc. No competitions have been announced for these sites. The director of the Yakitoria restaurant, Galina Sharafutdinova, told Kommersant that the owners of the restaurants to which these plots are adjacent expect that they will have a preferential right to rent. She considers 20 thousand rubles a reasonable price. for 100 sq. m. Such prices, according to Mrs. Sharafutdinova, will allow the business to be profitable: “Now summer terraces and verandas are very attractive for visitors.”

Kirill Antonov

Kazan is being put on the street