
At the show of patriotic fashion , Tatyana Dvornikova, a student of civil journalism school, visited the school of civil journalism . Read also why people put on St. George ribbons and what else the patriot for money can please themselves .
“I watched Bondarchuk“ Stalingrad ”yesterday and now sat on a patriotic topic!” -A visitor to a friend's ear whispers to her girlfriend and at the same time a competition of patriotic collections “Victory-70” , organized at the end of April at the Moscow Loft Victory Day. On an impromptu podium around the eternal fire made of cloves and illuminated fluttering fabric, models are going on. The Kremlin star made of beads on a black sweatshirt is replaced by the embroidered cathedral of Blessed Vasily. Here is a sweater with a Spasskaya tower. Here is the Order of the Patriotic War, made of glassarus manually. “Well, T -shirts with Putin have already bored. But these sweatshirts with the Kremlin are nothing! Stribitstilers will lay out the bows, Moscow will be tightened behind them, ”the girl with a St. George ribbon in the spit reports in response to her friend.
At the entrance to the show, volunteers in blue T -shirts inspect visitors. Those who do not have an orange-black tape are presented at once: “Give loved ones.” In the hall there are Soviet military songs. Near the stage are the first channel.
Yesterday I watched the Stalingrad Bondarchuk and now sat on a patriotic theme.
Outside the competition - two collections. Among them is one of the largest patriotic brands in the Russian Heart market, which sells T -shirts and covers for phone with Vladimir Putin against the backdrop of military equipment. The second outcast participant is the Lipovoy Gym collection from a three -time kickboxing world Alexander Lipovoy. Boxers appear to the recitations of the Russian rap groups. Their eyes are covered by a baseball cap, on black T -shirts - prints of military awards and embroidered orders “For courage” the size of a plate. The pants are embroidered by the Chevrons “Russia - the Baltic Fleet”, “Russia - the Pacific Fleet”, “Russia - Internal Troops”.
The host, finalist of the Voilia Vasily Turkin project, in between, asks visitors to update statuses about the event in social networks: “For the most active prizes from sponsors!” After half an hour under the hashtag #victory70, the first photos from the show appear.
© Tatyana Dvornikova The competition of patriotic collections is organized by the "Young Guard of United Russia", the information partners were Ridus and Politrussia . The curator of the show - Irina Volodchenko, a member of the Mger and the head of the apparatus of the Russian Sovereignty parliamentary club, said: “At the initial stage, we managed to find about 40 young designers, we selected 10 to the final. They all represent patriotic collections. A civil position was important to us: designers had to be inspired by this idea. ”
The very next day after the competition, disputes boiled on the Internet: is it not necessary to attract curators and fashion designers of the “victorious” event to administrative responsibility under the article of the Code of Administrative Offenses 17.11: “Wearing an order, medal, a badge for an honorary title, the insignia of the Russian Federation, the RSFSR, the USSR <...> a person who has no right”? The same article prohibits the "institution or manufacture of signs that have a similar name or external resemblance to state awards."
A huge trend of patriotism in people!
For example, a candidate of military sciences, a member of the Heraldic Council under the President of the Russian Federation, Alexander Dereshchikov, believes that the use of even increased in the amount of orders offends military glory and veterans. At the request of Kolta, he considers the photo from the Lipovoy Gym shows: “Here is this young man in white on the chest of the Golden Star of the Hero of the Soviet Union, on the baseball cap, the Red Star, the distinction of the aircraft of the USSR Air Force. And on the shorts of the emblem of the Red Army - a red star with a sickle and a hammer - and a St. George ribbon. Two other “mannequins” - the left with four stars of the hero, the right with the Order of the Patriotic War of the 1st degree. And here, three “heroes” on the chest have a full bow of soldier's glory, the fourth has a medal “For Courage”. There are two “gentlemen” of the Order of the Patriotic War of the 1st degree and the full “cavalier” of the Order of Glory. I perceive this as a mockery. This is the illegal wearing of state awards of the Soviet Union. Firstly, orders are the prerogative of people who are awarded with them. Secondly, their location. In the photo of the young man, Georgievskaya, this ribbon on his pants is sewn. Well, you understand - this will offend people! "
© Tatyana DvornikovaDerenchikov explains that the practice of placing state symbols - the coat of arms and flag - is widespread, but this does not apply to awards. “Americans can use their flag anywhere, but you will show me at least one photo where the shirt shows the Honor Medal. The American will never draw a silver star on his chest. They have certain concepts, and we have just to rip off. Russian nobles could hang a huge coat of arms on the carpet, and the order could be in an enlarged size. And to sew this order on the back or on the chest - yes you would be deprived of the title! ”
An expert on pharyberry does not agree with him, Doctor of Historical Sciences Oleg Naumov: “As for the abuse, the question is complex. The awards are reproduced quite accurately, even the degree is guessed on the Order of Glory. But there is no direct insult, in my opinion, everything is correct, but I am embarrassed by the location of the medal “for courage”-somewhere on the side. And, which is especially strange, the four stars of the hero. This is some kind of kitsch, it looks slightly comical. ”
The farce is that, most likely, T -shirts with patriotic prints were purchased in China.
But it is impossible to apply the Code of Administrative Offenses to clothes, according to Naumov,. “This is not the manufacture of similar awards. This is not a sign of differences, but an image on the subject of clothes, an element of decor. And illegal wearing also has nothing to do with it - these are not genuine awards. But, frankly, I would not still do the order on a T-shirt. ”
Alexander Lipova, the creator of the collection with orders, did not answer the Kolota questions, but commented on it on his Facebook (spelling and punctuation was preserved): “Propagandling the orders and awards of large sizes, carrying youth information and knowledge may not like it not reasonable or those who were against the great orders of the Second World War ... And when the champions went out to bring youth to a large format What are rewards and what they give them not to like it ... Look above the fighters for morality and morality do not sit at home, but go out and do useful and not the khite of athletes who have been on the podiums and the country and the country were raised in sports! ”
© Tatyana DvornikovaDesigner Ksenia Kravtsova, who also participated in the show and presented to the 70th anniversary of Victory the Print “The Polish Matryoshka”, believes that the attacks on the linden are unfounded: “The orders are greatly transformed, this is an expression of pride and honors to veterans. If the models went under real orders, it would look a little indecent, but so very original. ”
Kravtsova is from Rostov-on-Don, where her clothes are produced. Soon she plans to transfer production to Moscow and open several points. In the Kravtsov industry there are only two years, for which she managed to come up with, for example, tricolor skirts. “The“ polite nesting doll ”is timed to the anniversary of Victory. I just watched the news, and directly in the course of Ukrainian events it was all born. And Irina Volodchenko invited me to take part in the competition, I did not have a finished collection, and literally in five days I prepared prints. Everything is well implemented for me. My clients are prepared by May 9, equipped. ”
© Tatyana DvornikovaAccording to Kravtsova, an audience for which patriotic clothing is sewn - from 20 to 30. Additional orders come from young mothers buying things for the year old. Among the clients of Kravtsova there are officials and employees of state structures: for example, her T -shirts are worn by a member of the Public Chamber Julia Alferova (known for feeding her cat with black caviar).
Kravtsova plans to expand the line. “A huge trend of patriotism in people! I am not so popular yet, but they find me, even from abroad they write, they are taking my things to compatriots to England and Germany. Therefore, I have not yet planned to leave the patriotic topic. On this path I have not yet reached my climax. But when inspiration is exhausted here, I’ll go to evening dresses. ”
The idea of T -shirts showing loyalty to the political course of the country is not new. The most active in this field was Antonina Shapovalova, an activist of the ours and corporate designer of the organization. At the age of 20, back in 2008, she presented the collection “Russians”: the collection included the panties “Vova, I am with you” and dresses with nesting dolls. Famous Russian pop stars became models at its shows.
© Tatyana DvornikovaYoung designer Anna Pogodina, who releases things under the Ann Weather brand, was also invited to participate in the competition, but refused. Several models in its last collection were made of protective fabric. “I was inspired by the girl-scouts, the film of Wes Anderson“ The Kingdom of the Complete Moon ”, and not the Russian army,” says Pogodina. She recalls that after showing a fashion week in Moscow, Irina Volodchenko came to her: “She looked at the photo and said:“ Can I do the same, but with other stripes? So that there were orders, the WWII medals and the like. ” But this is not my design, I have completely different associations with our orders. I realized that I feel like some kind of performer, not a designer. ” So, perhaps, the orders in the collection at the show appeared on the initiative of Volodchenko herself.
As for the "patriotic" Russian production, it is not easy. In Russia, there is a lack of accessories and fabrics, so that the cost of things at the output is unattractive for the buyer. “In our country, manufactory and sewing production in full decline, most of our brands are sewn in China. The farce is that, most likely, these T -shirts with patriotic prints were purchased there, ”explains Pogodina. - And no matter what patriotic slogans are written on T -shirts, this will not improve the situation with the production of clothing. In addition to the T-shirt, we need to put on something else from below, from above and put on something else, but there are no large brands of the mass market. So patriotism will end at the moment when the question arises: are you ready to walk barefoot in the winter on the street or still buy yourself warm boots of European production? ”