MTS reduced smartphones

MTS company reduced the prices for smartphones, and in the future intends to return to subscribers to half the cost of the gadget in order to stimulate users to consume more Internet traffic. This is written by Vedomosti with reference to the head of the retail of MTS Arvidas Alutis.

According to the publication, the company reduced the prices for smartphones by 30% - to procurement. Moreover, the so -called reverse subsidy will be introduced at the end of 2015. So, the subscriber, having acquired a smartphone in the MTS salon, will be able to return to half its value in 2-3 years.

As the interlocutor of the newspaper said, due to currency fluctuations, the prices for smartphones rose, and subscribers began to buy them less often. The reduction in the price of smartphones allowed the company to increase their sales by 40% for May holidays, while the revenue from their sale increased by 70%, Alutis said. He added that MTS calculates in five years of the return subsidy to increase ARPU by 2.5-3 times.