
On Thursday, Renault reduced the recommended retail prices of three models in Russia. On average - by 3%, Vedomosti reports citing a representative of the French company in Russia.
Now the prices of the first -generation Logan sedan with a 1.4 liter engine (75 hp) and a mechanical transmission start at 379,000 rubles, for a new Logan with a 1.6 l (82 l.) - from 399,000 rubles, for the new Sandero hatchback with a 1.2 l (75 l. P.) - from 379,000 rubles, on its own, on it. The pseudo -overall version of the new generation Sandero Stepway with a 1.6 liter engine (82 l.) - from 544,000 rubles. Prices are reduced "to strengthen their position in the market", explains the representative of Renault.
In the first half of the year, brand sales in Russia fell by 41% to 57,116 pcs., The entire market was reduced by 36.4% to 782 094 pcs. Logan and Sandero account for about 60% of the brand sales. In terms of the number of Renault cars sold in Russia, it is in 4th place, and in terms of revenue-in the 9th, according to Avtostat. The company does not give a forecast for the second half of the year. AEB expects a 36%market reduction to 1.55 million cars and light commercial cars in Russia.
Recall, due to the sharp devaluation of the ruble that occurred at the end of 2014, Renault cars, like the rest of the foreign cars, have risen in price, but then, against the background of the gradual strengthening of the ruble and further reduction of the market, they began to get cheaper. First of all, prices were reduced to models, the release of which is localized in Russia.