Yandex has become the title sponsor of the Turkish football club Fenerbahce. As stated in a message on the club's website, the Yandex logo will be placed on the players' T-shirts in the 2015-2016 season.
Yandex has been operating in Turkey since September 2011, when a portal with search and other company services was launched in this country. In March 2015, the Russian search engine agreed with Mozilla that the Turkish version of the Firefox browser would have Yandex search by default. In December 2014, Yandex's share of the Turkish market was five percent. According to the company's founder, Arkady Volozh, previously, none of the search engines managed to overcome this mark in the new market.
Fenerbahce is one of the most popular football clubs in Turkey. He became national champion 19 times and won the national cup six times.