"The temperature of hell will be higher"

What does the arrival of the TV presenter Maxim Shevchenko mean and how will the three main channels fight for the audience on the eve of the 2016 elections? The New Times versed in the news of the television season

In the new season, NTV is waiting for big changes. The last television season was held under the sign of personnel rearrangements. In the spotlight, almost the whole year was the NTV channel. In December 2014, Alexander Kosterin, who had previously held the position of vice president of communications, the Organizing Committee of Sochi-2014, was appointed the head of information broadcasting, and the former head of the Directorate of the Channel One Danila Sharapov was the main producer. Vladimir Kulistikov spoke of these appointments as the beginning of the "period of cardinal update." But after the head of Gazprom-Media was replaced (instead of Mikhail Lesin-Olympic Dmitry Chernyshenko), in the summer, information appeared in the media about the ambulance and Kulistikov himself.

NTV hopes that Maxim Shevchenko ( right ) will be able to compete with Dmitry Kiselev ( left )
Essential castles The most radical update in this television season, judging by the information received by The New Times , will be subject to NTV - taking into account personnel changes in his leadership, this is not surprising. Back in June, it became known about the removal of the socio-political talk show Andrei Norkin from the air (it was called the “List of Norkin”). The leadership of the channel emphasized that there are no substantive complaints about the program and everyone ultimately solves television. Both the ratings and the profitability of many NTV programs really have recently left much to be desired. Telekritik Yuri Bogomolov considers the disappearance from the broadcast of the “List of Norkin” logical: “Norkin’s program was only a weak copy of what happened on other channels.”

If we talk about information and political programs, the greatest changes to NTV will undergo the ether of the weekend. On Sunday evening, according to the NT representatives of the channel, the political talk show “the majority” with the leading Sergei Minaev (earlier at that time was just the Norkin program), and immediately in front of him, Maxim Shevchenko “Point”, which will replace the “final program”, Kirill Pozdnyakov, which has not been particularly popular.

About the “majority” program, Sergei Minaev himself, who until recently, conducted the political show “The right to know” on the TVC, says this: “Any viewer, watching the discussion on the TV screen, often catches himself on the question that he could have asked the question more, argue with the guests or besiege the host. Therefore, we create a format in which a viewer will become one of the direct participants in the discussion. ”

In the program, they will more actively interact with the public both in the hall and television screens: to, for example, online voting and direct inclusions from the regions, attract an Internet audience. This does not cancel traditional discussions on an actual topic with experts.

As for Maxim Shevchenko, he will begin to summarize the results of the week - to analyze several topics that "are the most significant and determine the picture of our time."

The subbotnaya informational broadcast will also change, in which the show of the former host of the program “Today” Olga Belova will appear. It will be called "50 shades. Belova ". NTV promises the viewer “acute, emotional talk shows and reporting journalism, investigations and a frank interview with the heroes of the leaving week.” The channel is going to “brightly, truthfully and, if possible, have versed to tell about what is actively discussed in the country or immediately after the broadcast will begin to discuss.” The producer of “50 shades” is Vadim Takmenev, known as the host of “Central Television” and the author of the information television show “Anatomy of the Day”.

Counter -programming against Kiselev telecritics converge in the fact that, against the background of the remaining etheric scraps on NTV, the most important will become Maxim Shevchenko. According to Yuri Bogomolov, he “has a certain charisma, terribly talkative and can get any person, generous with historical associations and therefore is able to compete for the attention of the viewer.” Media analyst Igor Yakovenko considers the new NTV programs and especially the author’s show “Point” by a classic case of counter-programming: “Maxim Shevchenko is, without a doubt, counter-programming against Dmitry Kiselev. Shevchenko is a much larger hell than Kiselev, he is brighter, cooler. The temperature of hell will be higher. This, of course, is an attempt to capture an evening audience. ”

According to the media analyst, the struggle for the audience began not so much because of the fallen NTV ratings, but because of the current political situation. “Ahead is an elected year,” Yakovenko explains. - It is clear that these are pseudo -elections, imitation of elections. But the “appointment” in politicians will occur through the media. And here people who are engaged in counter -projection should be removed by their share of administrative annuity. ”

The program "majority" of telecritics predict that it will be "populist." “On the one hand, Minaev is a businessman and considers himself a writer, so he, of course, will demonstrate a breadth of views. But in fact, he is a desperate statesman, ”says Bogomolov.

From the good of good, they are not looking for NTV competitors in information and political broadcasting, then, apparently, revolutionary changes in the new season will not occur either on Channel One or on the state television channel “Russia 1”. Director of the Channel One Directorate of Channel One Larisa Krymova informed NT that the channel would not reveal plans before the broadcasting of the broadcasting grid, and the representative of the Russia 1 channel Anastasia Kasyanikova directly stated: “We will not plan new formats of socio-political programs in the coming season.” Igor Yakovenko, the absence of new socio-political shows in the updated broadcasting grid “Russia 1” does not surprise: “Kiselev-Solovyov bunch are now leaders, they are, of course, in the first place. Neither the crucified babies of Channel One, nor cut off their heads in Normkin’s program, helped their competitors. I think they are not looking for good from good. ” But Yuri Bogomolov considers such a calm of the leaders of the Russia 1 channel not very justified: “They probably think that they have a good rating,” the television critic argues. “But they do not understand that this plate is already overwhelmed and when some other programs appear, they can count.”

The traditional entertainment in the entertainment segment of NTV has always rely on the male audience, and so far, according to Yakovenko, is not going to change something, despite the fallen ratings, is not going to. Bogomolov does not consider this decision to NTV erroneous. “Just a male audience,” he explains, “in connection with the situation in the country, I switched from criminal programs to political talk shows.” But the political situation may change, and then the viewer will return. A new criminal program will appear on NTV - “investigation” with former investigator SK Pavel Zaitsev, who, unlike another transfer of NTV “The investigation ...” with Leonid Kanevsky, will not talk about the crimes of the past, but about “the most resonant, relevant criminal cases of recent times, the investigation for which has not yet been completed.” Also on NTV will return on the air “Culinary Duel” with Dmitry Nazarov and the second season of the series “Coast Guard”, designed again for the male audience, will be released.

The premieres of three series at once will be held on the Russia 1 channel, where it will somehow be about the Soviet past. The audience was promised a large -scale “Quiet Don” in the production of Sergei Ursulyuk - the number of episodes has not yet been disclosed, but it is already known that the main roles will be played by Sergey Makovetsky, Lyudmila Zaitsev, Timothy of the Tribyans, Evgeny Tkachuk, Nikita Efremov. The biographical film about Lyudmila Gurchenko and the series “Born by the Star” about the stage of the 50-60s in the USSR are also planned-his annotation patho promises the viewer “History of Love and Music against the background of the era”. At “Russia 1” they will also continue to encourage the viewer’s passion for all kinds of musical competitions: here you should wait for the second season of the Musical Show “Main Stage” and the All -Russian competition of young talents “Blue Bird”.

On the First Channel, where the beginning of the season is scheduled for September 7th, all plans have not yet been released, but the socio-political version informed NT about some of their projects. Among the documentary films that will be released to the anniversary dates (about Alexander Blok, George Sviridov, Konstantin Simonov), the film “The Descendants of Mayakovsky” is distinguished-on the sensational, according to the representative of the editorial office, the project is now working, and other details have not yet been disclosed. Another high -profile premiere on the first should be a documentary about the British intelligence officer Kim Filby - a complex and expensive project, work on which has been going on for more than two years.

What other changes in the 2016 elections will occur on the country's main television channels today is difficult to predict, but, according to television journalist Nikolai Svanidze, “in power in the current economic and political situation there is no other way out, except to constantly increase the degree of propaganda. There is simply nothing to decline. ”

Photo: Vasily Shaposhnikov/Kommersant, Sergey Bobylev/Kommersant