Translated material
Iggy Pop starred in the H&M video with a call to process things
The legendary musician IGGI POP starred in the commercial of H&M, calling for people to hand over their clothes for processing. Frankly, Iggy Pop in the video appears for a second, but it doesn’t matter: the video is excellent in itself. It explains that there are no rules in fashion but one - you need to process clothes.
The video came before the start of sales of the new H&M collection, items in which 20 percent consist of processed fibers.
You can hand over unnecessary clothes (any manufacturer and in any condition) in one of the H&M 3300 stores around the world.