Boris Grebenshchikov for three weeks raised 6.1 million rubles to record a new album

The permanent leader of the Aquarium Boris Grebenshchikov twice exceeded the plan to raise funds to record the new album. The required 3 million rubles were collected on the Craundfanding Planet platform in a little more than more than more than more than more than more than more than more And according to the results of three weeks, the amount of donations exceeded 6.1 million rubles.

Turning to the fans for financial assistance, the Grebenshchikov noted that in modern realities, when music is distributed instantly and free of charge on the Internet, the music of the Aquarium can be recorded only thanks to the disinterested assistance of friends.

The collection organizers promised various rewards to those who made more than 300 rubles - new songs in digital format, CD with the autograph of the author, collection publications and meetings of the Aquarium albums. There were so many people who wanted to make a fee that an additional circulation was announced in a number of positions, and the cost of thirty albums in the same box with an autograph of Boris Grebenshchikov was increased from 20 to 30 thousand rubles. The musician through Facebook thanked all those who responded to the call and assured that work on the album was already going on.

Posted by Boris Grebenshikov On September 19, 2015

It is worth noting that the success of the enterprise caused a number of critical attacks on the Aquarium. So, for example, the former chief editor of Afisha Alexander Gorbachev on Facebook wondered - why Grebenshchikov is three million rubles?

"He seems to be quite a lot of tours in different compositions and, I hope, receives money adequate for this; his albums, I think, are also sold better than many, even though it is not to check it. Why is crowdfunding then, if it didn’t seem to be required to recording the albums? How does it fit into the group’s economy? And why not specifically explain what, in principle, is supposed to be ethics of ethics Cracandfunding? " - the journalist expressed bewilderment.

Instead of the musicians, one of the "Runet fathers" Anton Nosik decided to answer the question. He recalled that "hundreds of millions of people around the world are more convenient today to consume digital music than buying CD or vinyl stores. And the main digital consumption format in the modern world is free download or striming, from which musicians in most cases receive x whole x tenths of remuneration." And this is "not good and not bad, it is just such an immutable medical fact that you have to reckon with when recording musical albums in the digital era."

"Taking into account this fact, the release of most albums cannot pay out today by sale, whether in physical or digital form, with the unit exception of the first three lines in the national ranking of pop popping itself. That is, in our case, Stas Mikhailov, Elena Vaengi and Grigory Leps. Drezdent their target audience, who did not hear about the digital format, perhaps allows you to recoup physical records The albums of their commercial sale, they are not able to chop the cabbage on ites. “VKontakte” can not be recorded even one song, not to mention the whole album, ”Nosik is sure.

But, notes a blogger, there is no hood without good: for every million an audio file downloaded for free there are a thousand or two people who are ready to voluntarily support the favorite musical team - and proud of the opportunity to invest in the continuation of his studio work. The Planet Commission, the nose emphasizes, is known in advance - this is 10% of the amount, if the collection was closed successfully.

Recall that Boris Grebenshchikov announced the actual disappearance of copyright to the music five years ago, associated this phenomenon with the advent of the Internet and the growing uselessness of the record-label.

"If I want to earn money, I have to go and earn money. And the fact that I wrote something or something did is my privilege; the privilege of the fact that I can afford to do it for my own pleasure. And I don’t want to take money for this. If people are ready to pay - if they are not ready, they can take it for nothing. The philosophy" only birds sing " - a sign of such heartfelt poverty, which becomes terribly offended by people. Its professors, ”the musician explained.

Grebenshchikov was born in Leningrad on November 27, 1953. The musician and poet, he is one of the "founding fathers" of Soviet rock music and the cult figure of youth culture over the past 30 years. In 1982 he was producing the first album of the group "Kino" - "45". He starred in films, among which "Black Rose is the emblem of sadness, the red rose is the emblem of love" and the "tender age" of Sergey Solovyov, "Two captains - 2" Sergey Debizhev, "Rock" by Alexei Teacher and others. The composition of the participants of the Aquarium group created by him for more than 30 years of existence has changed repeatedly, and only the rowers remains the permanent leader of the team from the very moment of founding in 1972. On the account of the Aquarium, four dozen albums, as well as participation in other projects.