Apple and Google remained the most expensive brands in the world for the third year in a row

For the third year in a row, the Apple and Google brands have remained the most valuable in the world, the Interbrand Corp. About 100 leading brands of the world in 2015, which is already the 16th in a row.

According to Interbrand, the cost of the Apple brand jumped by 43% and
amounted to 170.276 billion dollars. Google, located on the second line, added 12%per year, having risen up to $ 120.31 billion, Interfax reports.

Coca-Cola, which managed to hold the championship for 13 years
until 2013 thanks to successful marketing, now occupies the third
Place - the cost of her brand decreased by 4%, to $ 78.42 billion.

The top ten includes six representatives of a high -tech
Sectors: In addition to Apple and Google, Microsoft (4th place,
67.67 billion dollars), IBM (5th, $ 64.1 billion), Samsung (7th, 45.3 billion dollars), Amazon (10th, 37.95 billion dollars). In total, in 2015, 28 out of 100 companies belong to technological or automotive industries.

Toyota (6th line, 49.05 billion dollars) also turned out to be in the top ten),
General Electric (8th, 42.27 billion dollars) and McDonald's (10th, 39.81 billion dollars).

"Many brands in the top 100 this year are guided by human
Priorities that they are able to integrate into everyday life, ” -
Jez Frampton said the head of Interbrand.

This year, the rating includes five newcomers who settled at the end
Tables: LEGO (82nd line, $ 5.36 billion), PayPal (97th, 4.25 billion),
Mini (98th, 4.24 billion), Moet & Chandon (99th, 4.13 billion) and Lenovo
(100th, 4.11 billion). At the same time, Lenovo is already the second Chinese brand in
TOP-100; Last year, the pioneer became HTC, which now occupies the 88th
place.

The total cost of 100 leading world brands increased in 2015
A year by 7% compared to last year, up to 1.7 trillion dollars.

Record increase in value in absolute terms this year
Demonstrated Apple, however, in percentage terms (+54%) was the leader
Facebook brand (23rd place), the cost of which increased to 22.03
billion dollars. Meanwhile, Nokia, Pizza Hut and Nintendo this year was left from the rating.

Interbrand takes into account financial results in its calculations
companies, the influence of brands on consumer solutions about purchases and
The ability of companies to provide income.