Videos with the participation of Hulk became a hit of Runet

Advertising videos G-Drive with the participation of the striker of the Petersburg Zenit Hulk became one of the most popular in the Russian segment of the Internet.

This was reported in an official press release received at the disposal

"Ribbon.ru"

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The viral series overcame the mark of 50 million views and for several days held a leading position in the top of the Russian YouTube. The videos saw in 50 countries, and one of them became the most popular in the world, among the football clubs located on official channels.

The level of involvement of the audience in social networks exceeded the average by two and a half times, having gained more than 830 thousand likes and 33 thousand comments. The viral effect of the campaign was 393% - this is the ratio of placement and views.

In total, six videos were released, in which the Hulk torn the ball into shreds, breaks the locker in the locker room, lifts his partner with his foot with the bench, showing his superpower. In the comments behind the frame, an enthusiastic one is heard each time: "This is powerful!" The videos are made ultrarealist, and the video sequence is stylized under the shooting of a mobile phone.

The first two plots, posted on the network without the final advertising slogan, were perceived by federal channels for real events and are shown in the news.

Experts note that an advertising company can claim the highest awards in the field of sports marketing.

“As an expert I can say, this is one of the best projects in my memory. Even federal channels set up an advertising video as real news. The idea for the regional sales of Gazprom Neft Alexander Krylov, of course, deserves mentioning at the Cannes Lions advertising festival, said Daniil Kostinsky, a representative of the Cannes Lviv on the territory of Russia.