Afisha will go out four times a year

The Monthly Magazine "Poster" in 2016 will be released once every three months.

According to Afisha-Gorod , this decision was made by the editor-in-chief of the magazine Daniil Trabun, the managing director of the company Varvara Melnikova and the creative director Philip Bakhtin.

“The main thing I am going to do is to turn a paper publishing house into a digital company. This means that we will primarily develop online projects and applications, ”Melnikova explained.

“The editors do not want to make a magazine atavism. She added. - We want to make the publication not according to the typographic schedule, but at the request of the time. The idea of ​​a schedule magazine was the idea of ​​the most consonant with the idea. As for the Internet-before the New Year, we will show the beta version of the new Media Afishi instead of “Poster-Gorod” and “Afishi-Aircraft”, and in January we will begin to bother all new releases and reports of project changes. ”

The editor -in -chief of the magazine "Poster" noted a fall in the sales of glossy magazines, a decrease in demand for traditional lane advertising and spoke about what the publication will now be: “Together with each number we will hold an event directly related to the topic of the number. The preparation of the magazine will also become a performance. Advertising stripes will turn into full -fledged joint projects with brands. ”

In October, the release of the Polar Guide Participants of the Afisha for cities and countries was suspended. The last number of the Paper “Poster” was released on December 1 with two covers, on one of which it says: “What will happen tomorrow, no one knows.”