"Trying to defeat the inertia of time"

He began the work “The Best of the Worlds” (“Lim”) -an Internet portal about the theater with an unprecedented author’s composition, which gathered all the stars of Russian theatrical and musical criticism. The present and future of the ambitious project Colta.ru was told by its editor -in -chief Anton Flerov and editors of the Drama Theater Bloc Kristina Matvienko and Irina Alpatova.

Anton Flerov: "Work not on the theater community as a whole, but to become a service for ordinary Theatergoers"

- In what relationships between Lim are with the project of the same name , launched last spring by the twentieth anniversary of the Golden Mask and dedicated to the latest history of the domestic theater?

- The idea of ​​a resource dedicated to the actual theater process arose just while working on last year's anniversary site. It became clear that we had an excellent team - very working, very competent, with different ideas and different approaches to the profession and the theater. Having finished work on the “best of the worlds” -2014, we almost immediately returned to the development of a portal engaged in the current agenda of the day, which would offer the reader a stereoscopic view of the modern theater in all its diversity.

- The list of authors of the “best world” makes a rather strong impression - you managed to unite all protagonists of Russian -language theatrical criticism. How are the roles between the project editors distributed?

- This is really very important to show how the professional expert community in the theater turned out to be open, honestly and responsibly. Really the best joined us. The editorial team completely migrated from the previous “best world”, plus Julia Bederova joined us this year - she will manage the opera block, I am engaged in dancing, and Kristina Matvienko and Irina Alpatova are engaged in the dramatic theater. Maria Bayina oversees the general issues of the editorial policy, Philip Dzyadko helps the media promotion of Lima, and Viktor Fedoseev provides technical and design support.

-Today's version of Lima is something like a summary of the future publication, his demo version, which gives an idea of ​​which the creators ideally want to see. What managed to realize today, what remains in the plans?

- “Lim” is the result of the self -organization of the professional community, the resource that arose on the initiative of the experts themselves and so far existed on a voluntary basis. In order for Lim to grow into a regularly working media on a regular basis, financial support is needed. So far, we started with the first part of the project - posters for every day with the recommendations of leading Russian theater and musical critics. The second part, “noise”, is what the poster grows from: news about the theater is artistic, administrative, legislative, social, career, educational. All this was again submitted through the expert assessment. To date, the stream of near -theater news is quite poor and dispersed: you are forced to run away from one resource to another in order to collect a relatively complete picture of the process from a fan of opinions. However, it is too early to talk about what the “noise” will be in detail-in order to launch it, we still need some kind of budget.

We try to do the intonation of Lima as user-Friedly as much as possible.

-What place is Lim plans to take among other Internet resources dedicated to the theater-from working not the first year of the blog of the “Petersburg Theater Journal” and “Theater” to the not so long ago opened the Teatrall portal ?

-At some point, the ideology of Lima took shape in the concept of theatrical media, oriented primarily to the viewer. It is fundamentally important for us-to work not on the theater community as a whole, but to become a service for the ordinary Theatergoers , who are not too versed in the intricacies of the process that are not too involved in the stream of theatrical life: the viewer touches him by tangent, accidentally finding out some news, accidentally finding himself in a particular theater, accidentally watching a premiere on some kind of premium on the Culture television channel or reading it on it Review from colta.ru. The key task is to convey our knowledge about the theater to the end consumer, allowing it to navigate the theater process not only by the size of the advertising budget spent on one or another production, not only by the number of airtime given to one or another premiere.

Our goal as experts is to help make a conscious choice in the vast sea of ​​theatrical products: speaking of a specific performance, we always explain why we recommend that you look at it - so that the viewer understands whether it is a cup of tea. Today in Russia there is no resource that on an ongoing basis offers the widest layers of the theater public an expert recommendation, references; Lim will try to fill this gap. Here, Philip Dzyadko helps us, on the one hand, who has a clear understanding of the processes taking place in the media today, and at the same time very valuable, as he calls it, theatrical “frostbite”. Philip is an ordinary user that corrects our workshop “fan” and helps to make the “Lima” intonation of the maximum User-Friendly .

- By what criteria is the summons “Lim A ” determine ?

- The poster is formed by consensus solution of theatrical critics of the corresponding genre. It fundamentally presents not only new productions, but also repertoire performances, shortly after the release forever leaving the information field. The most important part of the poster is the “expectations” section that collects pre -premiere recommendations and announcements of festivals: this is the case when the recommendations should reach the viewer as much as possible - not a week before the event when your personal plans are long scheduled, and tickets (including the aircraft, if we are talking about foreign festivals) no longer get. The picture, which is represented by the “Lim”, may seem amazing to the inexperienced viewer: those who are not very well oriented in the theater, at best, at best, two or three mage directors-it is clear that the landscape of the modern Russian scene is not limited. In this sense, another key task of Lima is to demonstrate the unity of the theater process in the country.

Kristina Matvienko: "An attempt to defeat the inertia of time"

This portal was initiated by ourselves - I say “us” widely, because the professional community responded to the idea of ​​“Lima” with enthusiasm, disinterestedly and in the whole variety of its votes. On the one hand, this is a response of critics experts to the situation with the cutting of cultural stripes in the media. But not only: “Lim” is also an attempt to defeat the inertia of the time, which at some point has ceased to be experts with their analytics. The irony of the fate of modern culture lies in the fact that when today's theater cuts into an unusual channel, and its tongue becomes little like the twentieth century Theater, the demand for intermediaries between the stage and the audience is increasing sharply - intermediaries who do not explain the theater from the perspective of the conditional “expert” (the theater is often smarter today than its most sophisticated tires), but acting as a role as a role as a role) A transparent filter on which key meanings and plots settled. The ordinary viewer most often reads them, but does not articulate: in the materials of Lima they are packed in the shell of a sober and professionally supported recommendation. The section “Drama Theater” is collected along with Irina Alpatova, and it turns out that our experience with her and the authors of trips on the Fatherland, interest in Novokuybyshevsk in half with love to the new Riga Theater is working in “Lima” similar to the work of the ideal multi -armed critic who looks in different directions and does not turn away from anything.

Irina Alpatova: "No clanity and bias"

I bow to our heroic viewer, who during the period of “tightening the belts” is still ready to take out several thousand rubles from the pocket and take them to the theater box office; I do not want him to be painfully painful from disappointment. “Lim” is a portal in the best sense of the Economic word, where short and emotional recommendations are adjacent to serious analytical articles. All recommendations are given by professionals - critics who have served their profession for more than one year and capable of separating grains from the chases. At the same time - no clanity and bias: the “Lima” poster includes capital and regional performances, avant -garde and traditional, created by young innovators and experienced conservatives. So far, there are not many texts, because the portal is just starting its work, but it is already clear that work is darkness: the number of smart, professional, honest and high -quality performances exceeds the possibilities of one edition. In addition to new reviews on the page of each performance, materials already published earlier in other publications appear. This is by no means “from trouble” - it is fundamentally presented for us as many different opinions and thoughts about the same plot. But the bet is made, of course, on fresh materials written specifically for us: for them we take off his hat in front of each author, whose enthusiasm and disinterestedness made the appearance of “Lima” possible.