What else is magic?

The project of augmented reality Magic Leap received one and a half billion dollars without even showing the product

Over the past year and a half, Magic Leap has been able to attract almost one and a half billion of dollars of investment. What investors give her money, no one knows. It is only known about the company that it is engaged in the development of a device for creating augmented reality (which will turn the world over). As the journalist of Business Insider Maia Kosoff wrote: “At what time do we live! You can raise a mountain of money without even showing your product. ” Medusa briefly talks about Magic Leap.

What is Magic Leap, no one knows. The company was founded in 2010, but has not yet shown how its technology will work. It is known that a certain device will project the image on the retina - as a result, the user will see objects of virtual reality directly in the current environment. The creators claim that the device can be carried on yourself constantly. In October 2015, the company published a video that is allegedly made using Magic Leap technology. It captures the robot and model of the solar system soaring under the table.

In March 2015, another video was published, even more incredible. It shows how a person in the office is shot from a zombie that fall through the holes in the ceiling.

Despite the fact that the company has not yet shown its product, Magic Leap is successfully attracting investments. In October 2014, 542 million dollars were invested in it. Moreover, these were investors of the first magnitude: Google, Qualcomm Ventures, Andreessen Horowitz and others. Then the current executive director of Google Sundar Pichai entered the board of directors. On December 10, 2015, it became known that during the new round of investment, Magic Leap received another $ 827 million . Who invested in the startup this time is unknown. The founder of Magic Leap, Roni Ebovitz, explained the need for giant cash injections by the fact that the company does not use ready -made solutions. She does everything from scratch, for example, her own operating system .

When the Magic Leap device comes out, it is unknown. The creators of the company do not even name the approximate time. Roni Ebovitz promised to release a set of development tools (SDK), but did not say when the developers could begin to create software. But even the SDK output does not mean that the developers will see the device in the near future - for example, the Apple Watch of the application had to be done without seeing the product.

Magic Leap is not the only company that works in the field of augmented reality. A similar product - Hololens - is trying to create Microsoft. According to CNET journalist Scott Stayne, who tried this device in business, the user creates a feeling that he is looking at the world through a small window. Magic Leap is expected to solve this problem: it is assumed that a person can calmly look in different directions and will still see the created images. But these are only assumptions.

Vladimir Tsybulsky

Riga