For Slon.ru, they will choose a new name

Today, December 11, the general director of the business Internet publication Slon Magazine (Slon.ru) Alexander Vinokurov said that it would change the name. As the publication will be called, he did not report.

Vinokurov made this statement at the Red Apple International Advertising Festival, which takes place in Moscow, writes the website of the Secret of the Company .

“Our journal about economics and politics, and the name should correspond,” said Slon Magazine CEO, noting that the current name does not interfere, but does not help.

Slon.ru was launched in the spring of 2009 under the leadership of Leonid Burshid , who left the project two years later. Since then, the editors of the Elephant were Yuri Saprykin and Andrei Goryanov , now they are led by Maxim Kashulinsky.

“Now, apparently, the understanding has come that“ seriously ”means stupidly and boring,” Bershidsky commented on the news of renaming.