The popularity of 4G gadgets among residents of the Altai Territory has quadrupled over the year

MTS summed up the results of its Retail network in the Altai Territory in 2015. Last year, residents of the region purchased 3.7 times more LTE smartphones and LTE phablets than in 2014. Sales of smart phones with 4G support more than doubled the combined figures of 2014 and 2013.

Segment

LTE smartphones

became the fastest growing in Siberian retail MTS last year. Thus, every third buyer of "smart" phones at the operator's sales offices purchased a gadget with 4G network support. Sales

LTE tablets

over the same period increased by 1.4 times, in addition,

LTE smartphones

in 2015 became the main revenue generator — they accounted for more than half of the proceeds from the sale of smartphones in the MTS Retail Network in the Altai Territory. At the same time, the average cost of "smart" phones with 4G support decreased by more than a quarter over the past year and amounted to 11,877 rubles, the average cost

LTE phablets

- decreased by 20% and amounted to 17,786 rubles.

Choosing a gadget with support

LTE networks

, residents of the region preferred devices of the middle price segment - about 50%

4G smartphones

, sold in the MTS Retail Network last year, fell in the price category from 5,000 to 10,000 rubles. For phablets and tablets with 4G support, this share was 33 and 13%, respectively. Due to the decrease in the cost of most models of devices in the operator's retail, "smart" phones in the premium segment continued to enjoy popularity. So, in 2015, every fifth gadget purchased at MTS sales offices cost more than 15,000 rubles.

“Demand for 4G devices is directly related to the availability of LTE services. In the Altai Territory, MTS increased the coverage of the fourth generation network by 80% over the year. And in order for the inhabitants of the region to be able to purchase more functional devices for less money without interference, MTS not only reduced prices for most gadget models, but also opened 210 new MTS service points in the regions of the region in 2015, - said Dmitry, Director of MTS in the Altai Territory Levin. “As a result, the penetration of smartphones in the Altai Territory reached 72% in 2015, which is one of the highest rates in the regions of Siberia.”

best selling

LTE smartphones

In 2015, Samsung devices accounted for almost half of the purchases of smart phones with 4G support in the MTS Retail Network in the Altai Territory. Following the Korean vendor, there are Alcatel gadgets, which, thanks to the start of sales of the OneTouch Idol 3 line of devices, were purchased by every fifth buyer at MTS sales offices. On the third place -

LTE devices

Microsoft, which account for about 12% of purchases of "smart" phones in the MTS Retail Network in the region.