Translated material
Why did Jeb Bush come off the election
The former favorite of the Republicans failed the primaries: Politico
Shortly after the republican primaries in South Carolin, Jeb Bush announced that he was folding the election campaign and was no longer going to claim the post of US president. Former Governor of Florida, a year ago, was considered the main competitor of Hillary Clinton (at that time - the obvious favorite of democratic primaries), but could not cope with the debates, public performances and the unexpected success of Donald Trump. The American publication Politico explains why Bush’s election campaign, on which he spent $ 150 million, fell apart.
When Jeb Bush joined the election race, he and his advisers together developed a voluminous document called “Game Scheme” - by analogy with training manuals for players in American football. In the strategy, the contents of which managed to find out Politico, Bush was seen as a moderate politician from an influential family, who only needs to talk about his successes as Governor of Florida; Otherwise, Jeb, according to his headquarters, was an unambiguous leader of the intra -party race.
The “Game Scheme” suggested that Jab Bush would collect enough donations in six months to go around his most dangerous competitor Mitt Romney, and focuses on the March primaries, while the main competitors would direct all the efforts to the first internal party elections in Aiova and New Hampshire. As another dangerous opponent in the “game scheme” was called Scott Walker. As a result, Romny did not begin to advance at all, and Walker starred before the coks in Ayov.
Bush advisers did not consider Marco Rubio, one of the leaders of the republican primaries, and Donald Trump did not say a word about Donald Trump: no one believed that the billionaire would be a competitor to experienced politics.
It was Trump who began to knock out the soil from under the feet of Bush. First, they entered into a polemic about the children of migrants, in which Radical, even by the standards of the Republicans, Trump's statements looked much more convincing than Bush’s attempts to circumvent sharp corners. Then, it seems, Bush was seriously offended by Trump for calling the governor of Florida “sluggish”. Bush decided to recall his successes and began to tell how he eliminated the consequences of the hurricane "Katrina" in Florida - acting just according to the "scheme of the game". The press took such a move in bayonets, recalling the failures in the fight against the same "Katrina" George Bush Jr..
Regardless of how the situation changed, Bush acted on the strategy written in advance and did not change, writes Politico. He counted on an expensive campaign and planned to work on the ground during the primaries for months in advance. In addition, Bush surrounded himself with loyal employees who did not criticize the actions of his boss. Potential donors saw this and were in no hurry to bear donations: as one of them says, it was noticeable that there was no one next to Bush who could see the shortcomings of the campaign and at the same time would like to tell their candidate about them.
Campania Bush was led by Sally Bradshaw, a longtime adviser and defender Jeb Bush. But the failure of the former governor of Florida is not only her problem, writes Politico. The main mistake of Bush’s headquarters is that he did not feel modern trends and decided to sell the experience of the former governor at a time when people wanted emotions.
Given how the election race was held, the real mystery of Jeb Bush is not why he failed, but in which everyone decided that he had a chance (English.).