Translated material
Instagram will increase video length to a minute and allow multiple videos to be stitched together
Service for publishing photos and videos Instagram promised to allow users to upload videos up to one minute long. This was reported in the company's blog. This feature will be rolled out gradually over the next few months.
In addition, Instagram will allow you to merge several videos into one video before publishing. This feature will appear this week in version 7.19 for iOS.
Now the maximum video length for advertisers is 30 seconds, for ordinary users - only 15 seconds.
In the past six months, the time people spend watching videos has increased by more than 40 percent. And longer videos mean you'll be able to watch more varied stories. (English.)
- Instagram originally only allowed you to post square photos that you could apply a filter to. Over time, the service allowed uploading videos, as well as rectangular photos. Now Instagram is going to replace the chronological feed with an algorithmic one.
- As of January 2016, Instagram has 400 million monthly users. By comparison, Twitter has 322 million and Tumblr has 555 million.