Last week, MTS reduced prices on almost 400 smartphone models, company representative Dmitry Solodovnikov said. According to him, in general, since the beginning of April, prices have been reduced for every second smartphone model

Photo: "RIA Novosti"

MTS has reduced prices on almost 400 models of smartphones from NTS, LG, Microsoft, Lenovo, Apple and others, MTS representative Dmitry Solodovnikov told Vedomosti . Prices for these devices “fell” by 5–24%. In addition, the cost of 20 Samsung models has decreased by about 10%: price changes affected mainly last year’s, but quite popular models with LTE support, Solodovnikov clarified.

The reduction in prices for electronics at MTS occurred in the week from April 4 to April 8. An MTS representative called this the “second wave”: the first, according to him, started in early April, when prices changed downward for every second model of smartphones presented in MTS showrooms. On April 1, the company reduced prices by 5 thousand items in its retail stores, RBC Solodovnikov previously reported. According to him, the maximum discount on smartphones was 5–9 thousand rubles. for certain models of Apple, Nokia, Samsung, Alcatel and Asus, for tablets - 12-13 thousand rubles. for Sony Tablet Z3 and Apple iPad Air devices.

In addition, MTS announced that it is starting to return 10 thousand rubles to both new and existing subscribers. to your mobile phone account when purchasing Samsung Galaxy S7 or Galaxy S7 Edge smartphones. MTS plans to extend the same reverse subsidy mechanism “in the near future” to budget smartphones (worth up to 5 thousand rubles), Solodovnikov said. According to him, the company’s actions are a continuation of the strategy adopted in the spring of 2015: in April, MTS reduced prices for gadgets, discounts amounted to 10–30%.

The Euroset company reduced prices for part of its product range on March 30, company representative Ulyana Smolskaya told RBC. The retailer began preparing for this five months in advance, increasing purchases of gadgets: Euroset purchased devices “worth billions so that the promotion would be indefinite,” Smolskaya specified. Following Euroset, Svyaznoy also revised its pricing policy: on the evening of March 31, the retailer in its retail stores and on its website “lowered” the price of more than 300 models of gadgets and accessories, the maximum discount amount reached 45%, company representative Maria Zaikina told RBC.

MTS has reduced prices for 400 smartphones