What Russians are offered instead of the Turkish coast and pyramids of the Cheops

Where to spend the May holidays? Most of the inhabitants of our country, saving even on food and medicines, will plant potatoes in dachas. People were doing this before, and now, when Russia is looking for the bottom of the crisis, they will begin to work with double energy. Those lucky ones who are still issued a salary think about trips. Previously, they would go to Kemer and Sharm El Sheikh, now they are considering domestic tourism options.

There are Krasnodar Territory and Crimea, but there hotels rises faster (25-30%) than the temperature of the water in the sea. It is cold to relax in the Baltic, and two -thirds of places for June have already been booked in hotels in the Kaliningrad region.

You can ride to the Gulf of Finland, in Repino or Komarovo, but at the average cost of numbers from 2800 to 3200 rubles, I do not want to breathe sewer at the resort, recalling the Irtenievsky "this homeland smells, son."

In Karelia, tourists will have to get tickets for the ship to Valaam and take the line for often breaking “meteors” to the Kizhi Museum-Reserve. Traveling to Baikal is a costly enterprise, to Kamchatka is an unbearable. And where should we swim, go, fly?

At the recent ONF forum in Yoshkar-Ola, the director of the West Siberian reservation center from Tyumen, Irina Katigarova, invited Vladimir Putin to instruct the governors to promote the tourist facilities of her regions in the media. He replied that the country is operating in the federal target program “Development of domestic and entry tourism in the Russian Federation”, and that with the inexhaustible capabilities of Russia, it is only necessary to create conditions so that people can travel comfortably. Without this, it makes no sense to seduce their advertising.

“Citizens need to work on their expectations,” Irina Katigarova noted in a conversation with Novaya, “and until then the calculations on All Inclusive in Russian cities will lead to disappointments. Is it necessary to compare our capabilities with the conditions of Egypt and Turkey? They developed the industry for more than 60 years, we have been the last five years. Moscow was not immediately built, and our tourism will someday become a strong sector. In the meantime, residents of Krasnoyarsk and Salekhard, trying, for example, fly to the Black Sea, are faced with problems-there are few flights, all places on May-June are sold out. ”

Tourists - separately, excursionists - separately

At the ONF forum, the Russian President said that the money allocated to the federal target program for the development of domestic and entry tourism in the country has already ended.

It was designed for several years - until 2018, covered 26 regions. The state allocated 14 billion rubles to them, attracted 51 billion rubles from extra -budgetary sources and obliged to prepare projects. In January 2016, the Accounts Chamber of the Russian Federation found that funds are spent inefficiently, the program is not implemented. Just two months after the audit, 55 objects opened in the regions, 21 is waiting for commissioning.

In total, there should be 154 of them. And in Russia, 50 million people participate in the internal tourist flow-the Prime Minister Dmitry Medvedev named this figure in winter. And how to combine one with the other? In Turkey, who until 2016 received more than 39 million tourists a year, more than three thousand hotels alone.

But, according to federal officials, in Russia, after the closure of Turkey and Egypt, the share of domestic tourism increased sharply.

“Who and how did you think? According to the National Union of Organizations in the field of tourism, which I am a decline in the departure stream over the past year amounted to 30-35%, over two crisis years-more than 60%, ”says Nikolai Corzon, a full member of the International Tourism Academy. - At the entrance there is an increase of 8%. It is not possible to track internal tourist flows. We do not have a system of statistical accounting. Different ways of determining are offered: but let's consider the guards in museums. Let's. But how to separate from visiting local schoolchildren, students, pensioners, other residents? We have accepted all purchased museum tickets to write off for travelers. This is absurd. "

To the capital of semolina

According to Nikolai Korzon, traveling around Russia will not soon become a mass phenomenon - a lot must be changed.

“We love to compare ourselves with the USA, European countries. So why not look on the map of the United States on the number of territories for a beach holiday, ”Corzon argues. -In the world tourist stream, the share of beach tours is 50-51%. So that a person can sunbathe and swim, the average water temperature in the sea, the ocean should be not lower than 22-25 degrees. In which region of our country do we have such water and for what time?

The world indicators of the interest of tourists in the “Excursion”-museums, landscapes, architectural monuments-6-10% in all categories. This is world statistics. First, people go to rest, swim, then - satisfy the needs for knowledge. “Come,” the regional departments of tourism are called, “we have something to see.” What? What writer of the Penza region and his museum do tourists want to look at? For which hero of Russia, relatively speaking, will they go to the Chelyabinsk region? Why should they go to Khanty-Mansiysk or Surgut not on a business trip, but on vacation? And then it begins ... Someone declares himself the capital of semolina, someone the capital of tomatoes, cucumbers, cabbage ... You need to understand where and why tourists want to go. And on what? Do we have small aviation? About 90% of small airfields in the country are closed. Is it possible to move along domestic roads by ground transport over long distances, if there are no hubs with hotels and cafes? Was import substitution in the tourism industry? The answer is obvious. "

Internal tourism without external signs

Before the holidays, Moscow blogger Anton Nosik published a post on social networks to help those who will not reach Greece in May - the consular department limited the record for the submission of documents and biometrics, the employees of the visa center did not manage to process about 10 thousand applications. In the comments, tips rained down to go to Grozny to flowering chestnuts or in the suburbs on Safari on armored vehicles from the Second World War.

But really, how can you replace trips to "budget" for Muscovites by Greece or Bulgaria? Visiting a dozen museums of cats operating in different cities of Russia, or inspection of monuments to Pelmen in Izhevsk and an alcoholic in Krasnoyarsk?

“Bus tourism is not developed in the country, and the population cannot travel on excursions and recreation centers within their regions. Sanitary stops on roads for passengers with children of different ages, people with disabilities are not provided. On federal routes you will not see places of rest with elementary conditions, pharmacies, hotels, ”says Elena Zhuravleva, chairman of the charitable social development fund, expert of the National Parental Association. - And this, by the way, is our constitutional right to freedom of movement. Which department is responsible for the infrastructure? Where are shots prepared for managing this type of economic activity? Since the functions of its implementation are transferred to various departments, it is blessed - some are responsible for children's vacations, others are responsible for the rest of the pensioners, and others are for the disabled. Vetezniki for children, low -income citizens are paid from the regional budget, and they are distributed by the Departments of Social Protection at their discretion - to those houses or camps with whom it is profitable to work for officials, and, as a rule, in an uncomfortable time for people. And why not give them a social certificate, allowing them to choose on their own when and where do they want to go?

We conducted an all -Russian study on social tourism. According to our experts, domestic tourism should be brought to a separate industry, which would professionally and comprehensively deal with the resolution of the tourism sphere. If you leave everything as it is, the state will not be able to organize high -quality services at affordable prices for ordinary people living in small and large cities of the country. ”