Entrepreneurs in the field of tourism in the Kirov region were proposed to use the "tourist matrix"

Participants in the round table for the development of tourism in the Kirov region talked “about what is not”, and suggested developing domestic tourism for those who, due to the crisis, cannot afford more expensive routes. The most interesting events and objects are proposed to be entered into a special “tourist matrix”. On May 12, the 7x7 correspondent visited the event.

A round table was convened by a group of entrepreneurs to find the "pain points of the tourism industry." The invitations were sent to all government agencies who are engaged in this topic, but their representatives did not come. One of the organizers, a social activist and blogger Lev Salamatov noted that initially the group planned a meeting together with the Tourism Development Center, but the center subsequently refused to participate.

- This is our second attempt to organize an event. The Tourism Development Center has very vividly responded to our proposal, they took over the entire organizational part. But literally two days before the date of the event, they suddenly decided not to participate and actually refused the room. This can be commented on differently, but in fact they thwarted the event, ”Salamatov believes.

According to Salamatov, a conversation about tourism as an industry and business is a conversation about what does not exist yet. The social activist presented at the round table the “tourist matrix” developed by him. This is a table, which horizontally indicates the scale of objects and events (district, city, interregional, etc.), and vertically - types of tourist holidays (sports, religious, for the purpose of shopping, etc.). The social activist suggested that each representative of the tournament immediately bring his events and objects to this table. “Then, looking at this matrix, we will understand what events can really generate a tourist flow,” says Salamatov.

During the round table, the participants spoke of their vision of the regional tourism industry as a whole. Almost a unanimous opinion: it is necessary to develop domestic tourism, people need Turkish objects “in walking distance”. But tourism in the Kirov region has a number of serious difficulties. For example, the lack of opportunities and infrastructure for the development of inbound tourism. This problem was stated by the deputy chief of the Office of the Development of Entrepreneurship and the Consumer Market of the Kirov Administration Vladimir Bochkarev . Another problem: in Kirov there are no natural attractions that would themselves attract tourists, such as Baikal in the Irkutsk region.

The head of the market for marketers of the Kirov region, Alexei Zherin, noted that now domestic tourism is very promising for development and there is no need to lose common sense and try to turn Kirov into Paris or London.

- People in Kirov have risen in price, but the need to travel. Why did we suggest a “window” - go to the areas? There is also a lot of beautiful. Now I have already called five districts of the region, invited to working groups. If people have a need, then you need to offer what is not far, ”said Zherin.

Zherin, hinted at the difficult relations of Leo Salamatov with officials: social activists who are trying to promote the tourist industry need to be carefully interacting with the authorities, and if you criticize it, then so that the officials are not offended, otherwise it will be difficult to negotiate at the same table.

The representative of the regional Association of Public Relations and Public Relations Andrei Zorin said that entrepreneurs who “intercept” tourists who are following in Veliky Ustyug to Santa Claus are already operating in the region. Businessmen agree with tour operators so that the tours imply a stop at night in Kirov. He proposed to develop such a practice with a stop of "transit" tourists in Kirov.

Who is going to Kirov? According to entrepreneur Yuri Basmanov , who is based on his own observations, the main tourists of the region are northerners: residents of Vorkuta, Ukhta, Usinsk. Residents of neighboring cities and regions, according to him, prefer to travel further, for example, to St. Petersburg.

At the end of the meeting, Lev Salamatov said that from the opinions he expressed, he will draw up a resolution and will send the participants. It will be presented at the “Entrepreneurship on Vyatka” forum, where the presence of the first persons of the region is expected, and, according to Salamatov, will be included in the final resolution of the forum.

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